{"id":558,"date":"2020-12-30T16:48:45","date_gmt":"2020-12-30T16:48:45","guid":{"rendered":"https:\/\/mattersgraph.com\/?post_type=insight&p=558"},"modified":"2026-04-09T01:39:30","modified_gmt":"2026-04-09T01:39:30","slug":"pricing-journeys","status":"publish","type":"insight","link":"https:\/\/mattersgraph.com\/ar\/insights\/pricing-journeys\/","title":{"rendered":"029: \u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0631\u062d\u0644\u0627\u062a"},"content":{"rendered":"

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    \n
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    \n\n

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      \n
    1. \u062f\u0648\u0631\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631 - \u0648\u062a\u064a\u0631\u0629 \u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0623\u0633\u0639\u0627\u0631<\/li>\n\n\n\n
    2. \u0627\u0642\u062a\u0631\u0627\u0646 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u2013 \u062f\u0631\u062c\u0629 \u0627\u0644\u0627\u0642\u062a\u0631\u0627\u0646 \u0627\u0644\u062a\u0639\u0627\u0642\u062f\u064a \u0623\u0648 \u0627\u0644\u0641\u0639\u0644\u064a \u0644\u0633\u0639\u0631 \u0645\u0646\u062a\u062c\u0643 \u0628\u0633\u0639\u0631 \u0633\u0644\u0639\u0629 \u0623\u062e\u0631\u0649\u060c \u0648\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u062a\u0645 \u0642\u064a\u0627\u0633\u0647 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0645\u062f\u062e\u0644\u0627\u062a \u0623\u0648 \u0628\u062f\u064a\u0644 \u0623\u0648 \u0645\u0646\u0627\u0641\u0633 \u0641\u064a \u0627\u0644\u0635\u0646\u0627\u0639\u0629<\/li>\n\n\n\n
    3. \u0646\u0633\u0628\u0629 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0633\u0639\u0631 - \u0627\u0644\u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0626\u0648\u064a\u0629 \u0645\u0646 \u0633\u0639\u0631 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u062a\u062d\u0642\u064a\u0642\u0647\u0627 \u0641\u0639\u0644\u064a\u0627\u064b \u0643\u0633\u0639\u0631 \u0628\u064a\u0639<\/li>\n\n\n\n
    4. \u0631\u0641\u0639 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 - \u0632\u064a\u0627\u062f\u0629 \u0641\u064a "\u0647\u0627\u0645\u0634 \u0627\u0644\u0631\u0628\u062d" \u0623\u0648 \u0647\u0627\u0645\u0634 \u0627\u0644\u0631\u0628\u062d \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a<\/li>\n\n\n\n
    5. \u0641\u062a\u0631\u0627\u062a \u0627\u0644\u0641\u0648\u062a\u0631\u0629 \u2013 \u0627\u0644\u062a\u0645\u0648\u064a\u0644\u060c \u0648\u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643\u0627\u062a\u060c \u0648\u062a\u0642\u0627\u0633\u0645 \u0627\u0644\u0623\u0631\u0628\u0627\u062d\u060c \u0623\u0648 \u063a\u064a\u0631\u0647\u0627 \u0645\u0646 \u0627\u0644\u0648\u0633\u0627\u0626\u0644 \u0644\u062a\u0648\u0632\u064a\u0639 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/li>\n\n\n\n
    6. \u0628\u0646\u0627\u0621 \u0627\u0644\u0639\u0631\u0636 \u2013 \u062a\u062c\u0645\u064a\u0639 \u0623\u0648 \u062a\u0641\u0643\u064a\u0643 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0641\u064a \u0639\u0645\u0644\u064a\u0629 \u0628\u064a\u0639<\/li>\n\n\n\n
    7. \u062a\u062d\u0633\u064a\u0646 \u0645\u0632\u064a\u062c \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u2013 \u0627\u0644\u062a\u062d\u0648\u0644 \u0646\u062d\u0648 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0645\u0631\u062a\u0641\u0639\u0629<\/li>\n<\/ol>\n\n

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      \u062a\u0639\u0648\u062f \u0623\u0635\u0648\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629 \u0645\u0646 GRAPH Papers\u00ae \u0625\u0644\u0649 \u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0623\u062e\u064a\u0631\u0629: \u0641\u0645\u0639 \u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0635\u0641\u0642\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u0644\u0632\u0645 \u062e\u0637\u0637\u064b\u0627 \u0642\u0648\u064a\u0629 \u0644\u062e\u0644\u0642 \u0627\u0644\u0642\u064a\u0645\u0629\u060c \u062f\u0623\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0646\u062d\u0648 \u0646\u0645\u0648 \u0627\u0644\u0623\u0631\u0628\u0627\u062d \u0642\u0628\u0644 \u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0648\u0627\u0644\u0636\u0631\u0627\u0626\u0628 \u0648\u0627\u0644\u0625\u0647\u0644\u0627\u0643 \u0648\u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643. \u0643\u0645\u0627...<\/p>","protected":false},"author":[82],"featured_media":0,"template":"","meta":{"featured_image_background_position":"","promoted":false,"promoted-priority":0,"footnotes":""},"sector":[],"topic":[108,78,66,67],"audience":[],"insight-category":[141],"class_list":["post-558","insight","type-insight","status-publish","hentry","topic-multiple-expansion","topic-price","topic-profit-margin","topic-value-development-generation","insight-category-profit-pricing","author-jeff-merkle"],"yoast_head":"\n029: Pricing Journeys - Matters Graph<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mattersgraph.com\/ar\/insights\/pricing-journeys\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"029: Pricing Journeys - Matters Graph\" \/>\n<meta property=\"og:description\" content=\"The origins of this GRAPH Papers\u00ae article are in recent client requests: with deal prices necessitating robust value creation plans, clients have been continually driving projects around EBITDA growth. 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