{"id":597,"date":"2024-12-28T17:42:17","date_gmt":"2024-12-28T17:42:17","guid":{"rendered":"https:\/\/mattersgraph.com\/?post_type=insight&#038;p=597"},"modified":"2026-05-29T10:36:16","modified_gmt":"2026-05-29T14:36:16","slug":"brand-equity-institutionalized-or-individualized","status":"publish","type":"insight","link":"https:\/\/mattersgraph.com\/fr\/insights\/brand-equity-institutionalized-or-individualized\/","title":{"rendered":"038: Brand Equity: Institutionalized or Individualized?"},"content":{"rendered":"<div  class=\"theme-block wp-block-group is-style-pull-left is-layout-flow wp-block-group-is-layout-flow\" ><p  class=\"appear-on-scroll is-style-intro wp-block-paragraph\" >Evaluating the degree to which Brand Equity lies with a target company versus with individual sales and service reps of the company should be a key exercise in Commercial Due Diligence &#8211; for both the benefit of valuation and for value gen opportunity assessment. Determining the clues that enable methods for institutionalizing the relationships drives strength of recurring\/repeat revenue, enterprise brand equity, and the valuation multiple.<\/p>\n\n<p class=\"appear-on-scroll wp-block-paragraph\">In this video, GRAPH Senior Partner Jeff Merkle explains de-risking and leveraging Brand Equity as well as how to determine where the Brand Equity lies (i.e., the ratio of enterprise vs. personal brand equity).<\/p>\n\n<figure  class=\"theme-block appear-on-scroll wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\" ><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Brand Equity: Institutionalized or Individualized?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/oMt4UoTW1w4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure><\/div>","protected":false},"excerpt":{"rendered":"<p>Evaluating the degree to which Brand Equity lies with a target company versus with individual sales and service reps of the company should be a key exercise in Commercial Due &hellip;<\/p>","protected":false},"author":[82],"featured_media":0,"template":"","meta":{"featured_image_background_position":"","promoted":false,"promoted-priority":0,"footnotes":""},"sector":[],"topic":[53,101,83,61],"audience":[],"insight-category":[145],"class_list":["post-597","insight","type-insight","status-publish","hentry","topic-best-practices","topic-brand-equity","topic-customer-loyalty","topic-drivers-of-choice","insight-category-drivers-of-choice","author-jeff-merkle"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>038: Brand Equity: Institutionalized or Individualized? 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