{"id":601,"date":"2024-12-31T17:46:58","date_gmt":"2024-12-31T17:46:58","guid":{"rendered":"https:\/\/mattersgraph.com\/?post_type=insight&#038;p=601"},"modified":"2026-05-29T10:35:00","modified_gmt":"2026-05-29T14:35:00","slug":"gaining-momentum-around-price-early-in-diligence","status":"publish","type":"insight","link":"https:\/\/mattersgraph.com\/fr\/insights\/gaining-momentum-around-price-early-in-diligence\/","title":{"rendered":"040: Gaining Momentum Around Price Early in Diligence"},"content":{"rendered":"<div  class=\"theme-block wp-block-group is-style-pull-left is-layout-flow wp-block-group-is-layout-flow\" ><p  class=\"appear-on-scroll is-style-intro wp-block-paragraph\" >During the diligence window, savvy investors are increasingly seeking early signals on the pricing opportunity \u2013 for both valuation and value gen considerations. Gaining an understanding of the pricing opportunity starts with a walk-through of multiple pricing factors. Chief among the various diagnostics is the pricing waterfall &#8211; the walk-down from list to pocket price, and identification of what leakage (opportunity!) exists along the way.<\/p>\n\n<p class=\"appear-on-scroll wp-block-paragraph\">It\u2019s likely that if you don\u2019t prioritize an assessment of the pricing opportunity during the diligence window, you won\u2019t prioritize pricing during the 100-day plan. Given the impact that pricing optimization has on the bottom line, this can be a very costly delay.<\/p><\/div>\n\n<hr  class=\"appear-on-scroll wp-block-separator has-alpha-channel-opacity\" \/>\n\n<p class=\"appear-on-scroll wp-block-paragraph\">In this video, Jeff Merkle discusses how to gain momentum early around pricing opportunities. A few key takeaways:<\/p>\n\n<ul  class=\"appear-on-scroll-children wp-block-list\" >\n<li>Increase your focus on price in the CDD mandate. Expect your diligence provider to bring more to the table and get very granular in the analysis<\/li>\n\n\n\n<li>Get a handle on price sensitivity \u2013 be able to pressure test it<\/li>\n\n\n\n<li>Understand customer expectations<\/li>\n<\/ul>\n\n<figure  class=\"theme-block appear-on-scroll wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\" ><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Gaining Momentum Around Price Early in Diligence\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Dm1W3DapaOw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>During the diligence window, savvy investors are increasingly seeking early signals on the pricing opportunity \u2013 for both valuation and value gen considerations. Gaining an understanding of the pricing opportunity &hellip;<\/p>","protected":false},"author":[82],"featured_media":0,"template":"","meta":{"featured_image_background_position":"","promoted":false,"promoted-priority":0,"footnotes":""},"sector":[],"topic":[53,99,78,67],"audience":[],"insight-category":[141],"class_list":["post-601","insight","type-insight","status-publish","hentry","topic-best-practices","topic-diligence-planning","topic-price","topic-value-development-generation","insight-category-profit-pricing","author-jeff-merkle"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>040: Gaining Momentum Around Price Early in Diligence - GRAPH Strategy LLC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mattersgraph.com\/fr\/insights\/gaining-momentum-around-price-early-in-diligence\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"040: Gaining Momentum Around Price Early in Diligence - GRAPH Strategy LLC\" \/>\n<meta property=\"og:description\" content=\"During the diligence window, savvy investors are increasingly seeking early signals on the pricing opportunity \u2013 for both valuation and value gen considerations. 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