{"id":318,"date":"2025-07-30T16:31:00","date_gmt":"2025-07-30T16:31:00","guid":{"rendered":"https:\/\/mattersgraph.com\/?p=318"},"modified":"2026-05-22T12:39:19","modified_gmt":"2026-05-22T16:39:19","slug":"congratulations-to-the-acacia-group-and-common-thread-collective-on-acacias-investment-in-common-thread-collective","status":"publish","type":"wins","link":"https:\/\/mattersgraph.com\/fr\/recent-matters\/2025\/congratulations-to-the-acacia-group-and-common-thread-collective-on-acacias-investment-in-common-thread-collective\/","title":{"rendered":"F\u00e9licitations \u00e0 The Acacia Group et \u00e0 Common Thread Collective pour l&#039;investissement d&#039;Acacia dans Common Thread Collective."},"content":{"rendered":"<p class=\"appear-on-scroll wp-block-paragraph\">F\u00e9licitations \u00e0&nbsp;<a href=\"https:\/\/acaciagroup.com\/the-acacia-group-backs-common-thread-collective\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Acacia Group and Common Thread Collective (CTC) on Acacia\u2019s investment in CTC<\/a>, a digital marketing agency that works with direct-to-consumer e-commerce brands. CTC provides creative strategy, performance marketing, and proprietary tools, and ties the associated marketing spend and fees directly to realizing an increase in enterprise performance (i.e., bottom-line results).<\/p>\n\n<p class=\"appear-on-scroll wp-block-paragraph\">Matters Graph, formerly known as GRAPH Strategy USA*, supported The Acacia Group with its buyside Commercial Due Diligence, leveraging its experience in business, professional, and technology services, including marketing agency providers with varied business models. The Matters Graph team was led by Senior Partners Jeff Merkle and Mark Stein and Senior Managers Dan Crochet and Hailey Messenger.<\/p>\n\n<div class=\"wp-block-theme-blocks-footnotes appear-on-scroll is-style-pull-left\"><div class=\"block-label\">Footnotes<\/div><div class=\"block-footnotes\">\n\n\n<p class=\"appear-on-scroll wp-block-paragraph\">*As of October 1, 2025, GRAPH Strategy USA is Matters Graph.<\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>F\u00e9licitations \u00e0 The Acacia Group et \u00e0 Common Thread Collective (CTC) pour l&#039;investissement d&#039;Acacia dans CTC, une agence de marketing digital qui accompagne les marques e-commerce B2C. CTC propose des services de strat\u00e9gie cr\u00e9ative, de marketing de performance, etc.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"featured_image_background_position":"","company-a":"The Acacia Group","company-a-subtitle":"","company-action":"Invests in","company-b":"Common Thread Collective","promoted":false,"promoted-priority":0,"footnotes":""},"sector":[22,28],"topic":[],"class_list":["post-318","wins","type-wins","status-publish","hentry","sector-business","sector-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Congratulations to The Acacia Group and Common Thread Collective on Acacia\u2019s Investment in Common Thread Collective - GRAPH Strategy LLC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mattersgraph.com\/fr\/recent-matters\/2025\/congratulations-to-the-acacia-group-and-common-thread-collective-on-acacias-investment-in-common-thread-collective\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Congratulations to The Acacia Group and Common Thread Collective on Acacia\u2019s Investment in Common Thread Collective - GRAPH Strategy LLC\" \/>\n<meta property=\"og:description\" content=\"Congratulations to&nbsp;The Acacia Group and Common Thread Collective (CTC) on Acacia\u2019s investment in CTC, a digital marketing agency that works with direct-to-consumer e-commerce brands. CTC provides creative strategy, performance marketing, &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mattersgraph.com\/fr\/recent-matters\/2025\/congratulations-to-the-acacia-group-and-common-thread-collective-on-acacias-investment-in-common-thread-collective\/\" \/>\n<meta property=\"og:site_name\" content=\"GRAPH Strategy LLC\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-22T16:39:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mattersgraph.com\/wp-content\/uploads\/2026\/04\/MG-DEFAULT-IMAGE.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mattersgraph.com\\\/recent-matters\\\/2025\\\/congratulations-to-the-acacia-group-and-common-thread-collective-on-acacias-investment-in-common-thread-collective\\\/\",\"url\":\"https:\\\/\\\/mattersgraph.com\\\/recent-matters\\\/2025\\\/congratulations-to-the-acacia-group-and-common-thread-collective-on-acacias-investment-in-common-thread-collective\\\/\",\"name\":\"Congratulations to The Acacia Group and Common Thread Collective on Acacia\u2019s Investment in Common Thread Collective - GRAPH Strategy LLC\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mattersgraph.com\\\/#website\"},\"datePublished\":\"2025-07-30T16:31:00+00:00\",\"dateModified\":\"2026-05-22T16:39:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mattersgraph.com\\\/recent-matters\\\/2025\\\/congratulations-to-the-acacia-group-and-common-thread-collective-on-acacias-investment-in-common-thread-collective\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mattersgraph.com\\\/recent-matters\\\/2025\\\/congratulations-to-the-acacia-group-and-common-thread-collective-on-acacias-investment-in-common-thread-collective\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mattersgraph.com\\\/recent-matters\\\/2025\\\/congratulations-to-the-acacia-group-and-common-thread-collective-on-acacias-investment-in-common-thread-collective\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mattersgraph.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Client Wins\",\"item\":\"https:\\\/\\\/mattersgraph.com\\\/recent-matters\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Congratulations to The Acacia Group and Common Thread Collective on Acacia\u2019s Investment in Common Thread Collective\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mattersgraph.com\\\/#website\",\"url\":\"https:\\\/\\\/mattersgraph.com\\\/\",\"name\":\"Matters Graph\",\"description\":\"Matters Graph is a specialist buy-side-focused consultancy that provides objective fact-based commercial due diligence and value gen support for private equity and private lender clients.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mattersgraph.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Congratulations to The Acacia Group and Common Thread Collective on Acacia\u2019s Investment in Common Thread Collective - GRAPH Strategy LLC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mattersgraph.com\/fr\/recent-matters\/2025\/congratulations-to-the-acacia-group-and-common-thread-collective-on-acacias-investment-in-common-thread-collective\/","og_locale":"fr_FR","og_type":"article","og_title":"Congratulations to The Acacia Group and Common Thread Collective on Acacia\u2019s Investment in Common Thread Collective - GRAPH Strategy LLC","og_description":"Congratulations to&nbsp;The Acacia Group and Common Thread Collective (CTC) on Acacia\u2019s investment in CTC, a digital marketing agency that works with direct-to-consumer e-commerce brands. 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