{"id":599,"date":"2024-12-30T17:44:58","date_gmt":"2024-12-30T17:44:58","guid":{"rendered":"https:\/\/mattersgraph.com\/?post_type=insight&p=599"},"modified":"2026-04-09T01:44:25","modified_gmt":"2026-04-09T01:44:25","slug":"de-risking-and-leveraging-brand-equity-ownership-in-commercial-due-diligence","status":"publish","type":"insight","link":"https:\/\/mattersgraph.com\/ja\/insights\/de-risking-and-leveraging-brand-equity-ownership-in-commercial-due-diligence\/","title":{"rendered":"039\uff1a\u5546\u696d\u30c7\u30e5\u30fc\u30c7\u30ea\u30b8\u30a7\u30f3\u30b9\u306b\u304a\u3051\u308b\u30d6\u30e9\u30f3\u30c9\u30a8\u30af\u30a4\u30c6\u30a3\u6240\u6709\u6a29\u306e\u30ea\u30b9\u30af\u8efd\u6e1b\u3068\u6d3b\u7528"},"content":{"rendered":"

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  1. \u9867\u5ba2\u306b\u3001\u904e\u53bb\u306b\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u3092\u4e57\u308a\u63db\u3048\u305f\u7d4c\u9a13\u306b\u3064\u3044\u3066\u5c0b\u306d\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u4e57\u308a\u63db\u3048\u306e\u52d5\u6a5f\u306f\u4f55\u3060\u3063\u305f\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u3082\u3057\u305d\u306e\u7406\u7531\u304c\u7279\u5b9a\u306e\u500b\u4eba\u306b\u95a2\u3059\u308b\u3082\u306e\u3067\u3042\u308c\u3070\u3001\u305d\u308c\u306f\u660e\u3089\u304b\u306b\u5371\u967a\u4fe1\u53f7\u3067\u3059\u3002<\/li>\n\n\n\n
  2. \u7af6\u5408\u74b0\u5883\u3092\u8abf\u67fb\u3059\u308b \u2013 \u7af6\u5408\u4ed6\u793e\u306b\u3053\u306e\u3088\u3046\u306a\u4e8b\u614b\u304c\u767a\u751f\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u6a19\u7684\u4f01\u696d\u306b\u3068\u3063\u3066\u3082\u540c\u69d8\u306e\u30ea\u30b9\u30af\u3068\u306a\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3002<\/li>\n\n\n\n
  3. \u9867\u5ba2\u306b\u500b\u3005\u306e\u55b6\u696d\u62c5\u5f53\u8005\u3084\u30b5\u30fc\u30d3\u30b9\u62c5\u5f53\u8005\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u3066\u3082\u3089\u3044\u307e\u3059\u3002\u6b21\u306b\u3001\u7d4c\u55b6\u9663\u3001\u9867\u5ba2\u3001\u73fe\u5f93\u696d\u54e1\u3001\u5143\u5f93\u696d\u54e1\u306a\u3069\u5168\u54e1\u306b\u3001\u5bfe\u8c61\u4f01\u696d\u306e\u4f01\u696d\u6587\u5316\u306b\u3064\u3044\u3066\u5c0b\u306d\u307e\u3059\u3002\u4f01\u696d\u6587\u5316\u306e\u5f37\u307f\u304c\u500b\u3005\u306e\u55b6\u696d\u62c5\u5f53\u8005\u306e\u8aac\u660e\u3068\u4e00\u81f4\u3059\u308b\u5834\u5408\u3001\u305d\u308c\u306f\u7d44\u7e54\u6587\u5316\u304c\u5b9a\u7740\u3057\u3066\u3044\u308b\u826f\u3044\u5146\u5019\u3067\u3059\u3002<\/li>\n\n\n\n
  4. \u9867\u5ba2\u306b\u3001\u4f01\u696d\u3068\u306e\u95a2\u308f\u308a\u65b9\u306b\u3064\u3044\u3066\u5c0b\u306d\u3066\u304f\u3060\u3055\u3044\u3002\u4eba\u3088\u308a\u3082\u30b7\u30b9\u30c6\u30e0\u306b\u3064\u3044\u3066\u591a\u304f\u805e\u304f\u307b\u3069\u3001\u30ea\u30b9\u30af\u306f\u4f4e\u304f\u306a\u308a\u307e\u3059\uff08\u305f\u3060\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u30a8\u30af\u30a4\u30c6\u30a3\u306e\u9577\u671f\u7684\u306a\u5b9a\u7740\u306f\u4fa1\u5024\u5275\u9020\u8a08\u753b\u306e\u91cd\u8981\u306a\u8981\u7d20\u3067\u3042\u308b\u3079\u304d\u306a\u306e\u3067\u3001\u4fa1\u5024\u5275\u9020\u306e\u6a5f\u4f1a\u3082\u5c11\u306a\u304f\u306a\u308a\u307e\u3059\uff09\u3002<\/li>\n\n\n\n
  5. \u9867\u5ba2\u306b\u3001\u305d\u306e\u4f1a\u793e\u3067\u8ab0\u3068\u3084\u308a\u53d6\u308a\u3092\u3057\u3066\u3044\u308b\u304b\u5c0b\u306d\u3066\u304f\u3060\u3055\u3044\u3002\u8907\u6570\u306e\u4eba\u7269\u3084\u4f1a\u793e\u540d\u3067\u306f\u306a\u304f\u3001\u7279\u5b9a\u306e\u500b\u4eba\u306e\u540d\u524d\u3092\u591a\u304f\u805e\u304f\u307b\u3069\u3001\u30ea\u30b9\u30af\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/li>\n<\/ol>\n\n

    \u6700\u5f8c\u306b\u3001\u4eba\u9593\u95a2\u4fc2\u306b\u983c\u3089\u305a\u306b\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u5206\u91ce\u3092\u63a2\u3057\u307e\u3057\u3087\u3046\u3002\u9867\u5ba2\u306b\u3001\u95a2\u4fc2\u6027\u306e\u8cea\u4ee5\u5916\u306e\u3001\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u3092\u9078\u3076\u969b\u306e\u8003\u616e\u4e8b\u9805\uff08\u7269\u6d41\u3001\u88fd\u54c1\u6027\u80fd\u3001\u4fa1\u683c\u306a\u3069\uff09\u306b\u3064\u3044\u3066\u5c0b\u306d\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u512a\u308c\u305f\u30a2\u30ab\u30a6\u30f3\u30c8\u7ba1\u7406\u306b\u52a0\u3048\u3066\u3001\u9867\u5ba2\u3068\u306e\u3088\u308a\u5f37\u3044\u7d50\u3073\u3064\u304d\u3092\u7bc9\u304f\u305f\u3081\u306b\u3001\u4f01\u696d\u304c\u6ce8\u529b\u3067\u304d\u308b\u8981\u7d20\u306f\u3069\u3053\u306b\u3042\u308b\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n\n

    \u7279\u5b9a\u306e\u5f93\u696d\u54e1\u304c\u6bce\u65e5\u51fa\u52e4\u3059\u308b\u3053\u3068\u306b\u4f9d\u5b58\u3057\u3066\u3044\u308b\u4f01\u696d\u3068\u3001\u3088\u308a\u5e45\u5e83\u3044\u5f93\u696d\u54e1\u3092\u540c\u3058\u8ca9\u58f2\u304a\u3088\u3073\u30b5\u30dd\u30fc\u30c8\u30d7\u30ed\u30bb\u30b9\u306b\u914d\u7f6e\u3057\u3066\u540c\u69d8\u306e\u7d50\u679c\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u4f01\u696d\u306e\u9593\u306b\u306f\u3001\u5927\u304d\u306a\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u30a8\u30af\u30a4\u30c6\u30a3\u304c\u5bfe\u8c61\u4f01\u696d\u3067\u306f\u306a\u304f\u500b\u4eba\u306b\u3042\u308b\u72b6\u6cc1\u3067\u306f\u3001\u6b21\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n

      \n
    1. \u8cb7\u53ce\u5bfe\u8c61\u4f01\u696d\u306e\u5f93\u696d\u54e1\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306e\u9069\u5207\u306a\u9632\u885b\u7b56\u3084\u5831\u916c\u6c34\u6e96\u3092\u8003\u616e\u3059\u308b\u3068\u3001\u53d6\u5f15\u306e\u69cb\u9020\u306f\u7570\u306a\u308b\u5834\u5408\u304c\u3042\u308b\u3002<\/li>\n\n\n\n
    2. \u4fa1\u5024\u5275\u51fa\u306e\u6a5f\u4f1a\u306e\u898f\u6a21\u306f\u3001\u4e0d\u91e3\u308a\u5408\u3044\u306b\u5927\u304d\u304f\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\uff08\u30b7\u30b9\u30c6\u30e0\u5316\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u308b\u8cb4\u91cd\u306a\u6a5f\u4f1a\u304c\u5b58\u5728\u3059\u308b\u305f\u3081\u3002\u4f8b\u3048\u3070\u3001\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u306e\u524a\u6e1b\u3001\u30b5\u30fc\u30d3\u30b9\u30b3\u30b9\u30c8\u306e\u524a\u6e1b\u3001\u9867\u5ba2\u5b9a\u7740\u7387\u306e\u5411\u4e0a\u3001\u8ca9\u58f2\u304a\u3088\u3073\u30b5\u30dd\u30fc\u30c8\u30b3\u30b9\u30c8\u306e\u524a\u6e1b\u306a\u3069\uff09\u3002<\/li>\n<\/ol>\n\n

      \u30d6\u30e9\u30f3\u30c9\u30a8\u30af\u30a4\u30c6\u30a3\u304c\u5bfe\u8c61\u4f01\u696d\u306b\u3069\u306e\u7a0b\u5ea6\u5e30\u5c5e\u3057\u3066\u3044\u308b\u304b\u3001\u3042\u308b\u3044\u306f\u305d\u306e\u4f01\u696d\u306e\u500b\u3005\u306e\u55b6\u696d\u62c5\u5f53\u8005\u3084\u30b5\u30fc\u30d3\u30b9\u62c5\u5f53\u8005\u306b\u3069\u306e\u7a0b\u5ea6\u5e30\u5c5e\u3057\u3066\u3044\u308b\u304b\u3092\u8a55\u4fa1\u3059\u308b\u30d3\u30c7\u30aa\u3092\u898b\u308b\u306b\u306f\u3001\u3053\u3053\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u304f\u3060\u3055\u3044\u3002 \u3053\u3053<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

      \u5546\u696d\u30c7\u30e5\u30fc\u30c7\u30ea\u30b8\u30a7\u30f3\u30b9\u3067\u306f\u3001\u9867\u5ba2\u95a2\u4fc2\u306f\u4f01\u696d\u306e\u300c\u8cc7\u7523\u300d\u3067\u3042\u308b\u3068\u60f3\u5b9a\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u304c\u3001\u5fc5\u305a\u3057\u3082\u305d\u3046\u3068\u306f\u9650\u3089\u306a\u3044\u3002\u5b9f\u969b\u306b\u306f\u3001\u591a\u304f\u306e\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u2026<\/p>","protected":false},"author":[82],"featured_media":0,"template":"","meta":{"featured_image_background_position":"","promoted":false,"promoted-priority":0,"footnotes":""},"sector":[],"topic":[101,106,83,117,61,70,84],"audience":[],"insight-category":[145],"class_list":["post-599","insight","type-insight","status-publish","hentry","topic-brand-equity","topic-customer-behavior","topic-customer-loyalty","topic-customer-research","topic-drivers-of-choice","topic-resilience-of-the-business","topic-value-generation","insight-category-drivers-of-choice","author-jeff-merkle"],"yoast_head":"\n039: De-risking and Leveraging Brand Equity Ownership in Commercial Due Diligence - Matters Graph<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mattersgraph.com\/ja\/insights\/de-risking-and-leveraging-brand-equity-ownership-in-commercial-due-diligence\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"039: De-risking and Leveraging Brand Equity Ownership in Commercial Due Diligence - Matters Graph\" \/>\n<meta property=\"og:description\" content=\"In Commercial Due Diligence, it\u2019s often the assumption that customer relationships are an \u201casset\u201d of the business, but that\u2019s not always the case. 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