{"id":470,"date":"2016-12-27T21:00:58","date_gmt":"2016-12-27T21:00:58","guid":{"rendered":"https:\/\/mattersgraph.com\/?post_type=insight&p=470"},"modified":"2026-04-09T01:26:48","modified_gmt":"2026-04-09T01:26:48","slug":"a-quick-follow-up-on-market-definitions","status":"publish","type":"insight","link":"https:\/\/mattersgraph.com\/zh\/insights\/a-quick-follow-up-on-market-definitions\/","title":{"rendered":"005\uff1a\u5173\u4e8e\u5e02\u573a\u5b9a\u4e49\u7684\u5feb\u901f\u540e\u7eed\u8bf4\u660e"},"content":{"rendered":"

\u5728\u6211\u4eec\u4e4b\u524d\u7684\u4e00\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u4eec\u63d0\u5230\u8fc7\u5728\u8fdb\u884c\u5e02\u573a\u89c4\u6a21\u8bc4\u4f30\u65f6\uff0c\u51c6\u786e\u5b9a\u4e49\u5e02\u573a\u7684\u91cd\u8981\u6027\u3002\u6839\u636e\u90a3\u7bc7\u6587\u7ae0\uff0c\u201c\u660e\u786e\u5b9a\u4e49\u5e76\u786e\u4fdd\u4ea4\u6613\u56e2\u961f\u4e2d\u7684\u6bcf\u4e2a\u4eba\u90fd\u8fbe\u6210\u5171\u8bc6\u81f3\u5173\u91cd\u8981\u3002.<\/em>\u201d<\/p>\n\n

\u9664\u4e86\u6709\u52a9\u4e8e\u8bc4\u4f30\u5e02\u573a\u89c4\u6a21\u5916\uff0c\u660e\u786e\u5e02\u573a\u5b9a\u4e49\u8fd8\u80fd\u5e2e\u52a9\u56e2\u961f\u66f4\u597d\u5730\u7406\u89e3\u76ee\u6807\u8d44\u4ea7\u672c\u8eab\u53ca\u5176\u6240\u4ee3\u8868\u7684\u673a\u9047\u3002\u8fd9\u4e00\u5b9a\u4e49\u6700\u7ec8\u5c06\u5f71\u54cd\u4ea4\u6613\u7684\u8bf8\u591a\u91cd\u8981\u65b9\u9762\uff0c\u4f8b\u5982\u5e02\u573a\u8fdb\u5165\u7b56\u7565\u3001\u7ba1\u7406\u56e2\u961f\u7684\u7ec4\u6210\u548c\u7ed3\u6784\u3001\u589e\u957f\u4e0e\u5229\u6da6\u7387\u63d0\u5347\u4e4b\u95f4\u7684\u6743\u8861\u3001\u5185\u751f\u589e\u957f\u4e0e\u5916\u5ef6\u589e\u957f\u7684\u9009\u62e9\u3001\u6295\u5165\u4e1a\u52a1\u7684\u989d\u5916\u8d44\u672c\u89c4\u6a21\u4ee5\u53ca\u804c\u80fd\u9884\u7b97\u3002.<\/p>\n\n

\u9274\u4e8e\u6b64\u4e3b\u9898\u7684\u91cd\u8981\u6027\uff0c\u4ee5\u53ca\u6211\u4f5c\u4e3a\u7b2c\u4e09\u65b9\u987e\u95ee\u6240\u76ee\u7779\u7684\u65e0\u6570\u6d41\u7a0b\u9519\u8bef\u548c\u4e0d\u5fc5\u8981\u7684\u632b\u6298\uff0c\u6211\u60f3\u5c31\u6b64\u6587\u7ae0\u5feb\u901f\u8ddf\u8fdb\uff0c\u5206\u4eab\u4e00\u4e9b\u989d\u5916\u7684\u6700\u4f73\u5b9e\u8df5\u6307\u5bfc\u3002.<\/p><\/div>\n\n

\n\n

\u6211\u4eec\u7684\u5efa\u8bae\uff08\u6240\u6709\u6d41\u7a0b\uff09<\/span><\/h2>\n\n
    \n
  1. \u5728\u5de5\u4f5c\u5f00\u59cb\u4e4b\u524d\uff0c\u8fdb\u884c\u6b63\u5f0f\u8ba8\u8bba\uff08\u5e76\u5c06\u5176\u4f5c\u4e3a\u6807\u51c6\u5de5\u4f5c\u6d41\u7a0b\u7684\u4e00\u90e8\u5206\uff09\uff0c\u4ee5\u786e\u5b9a\u6bcf\u4e2a\u56e2\u961f\u6210\u5458\uff08\u548c\u4ea4\u6613\u5f71\u54cd\u8005\uff09\u662f\u5426\u4ee5\u76f8\u540c\u7684\u65b9\u5f0f\u5b9a\u4e49\u5e02\u573a\u3002.<\/li>\n\n\n\n
  2. \u4e0d\u8981\u5ffd\u89c6\u4e0d\u540c\u89c2\u70b9\u4e4b\u95f4\u7684\u7ec6\u5fae\u5dee\u522b\u3002\u4e0d\u8981\u56e0\u4e3a\u5927\u5bb6\u90fd\u5728\u4e89\u5148\u6050\u540e\u5730\u63a9\u76d6\u4efb\u4f55\u5927\u5c0f\u5dee\u5f02\u3002\u8fd9\u4e9b\u7ec6\u5fae\u5dee\u522b\u4ee5\u53ca\u4eba\u4eec\u7684\u601d\u8003\u65b9\u5f0f\u80af\u5b9a\u4f1a\u518d\u6b21\u51fa\u73b0\uff0c\u800c\u4e14\u4f1a\u5f71\u54cd\u5230\u65b9\u65b9\u9762\u9762\uff0c\u4ece\u8bc4\u4f30\u76ee\u6807\u89c4\u6a21\u5230\u5236\u5b9a\u7ba1\u7406\u8d44\u4ea7\u7684\u6218\u7565\u548c\u6218\u672f\u65b9\u5411\u3002.<\/li>\n\n\n\n
  3. \u5982\u679c\u5927\u5bb6\u90fd\u8fbe\u6210\u5171\u8bc6\uff0c\u90a3\u5c31\u76f4\u63a5\u7ed9\u51fa\u7b54\u6848\u3002 \u5546\u4e1a\u5c3d\u804c\u8c03\u67e5<\/a> \u987e\u95ee\u4eec\u4f1a\u4e86\u89e3\u60a8\u6240\u6301\u5b9a\u4e49\u7684\u6e05\u6670\u5ea6\uff0c\u4ed6\u4eec\u53ef\u4ee5\u5bf9\u5b9a\u4e49\u95ee\u9898\u91c7\u53d6\u7b80\u5355\uff08\u4e14\u6210\u672c\u8f83\u4f4e\uff09\u7684\u786e\u8ba4\u65b9\u6cd5\uff0c\u5e76\u5728\u5404\u65b9\u8fbe\u6210\u4e00\u81f4\u7684\u60c5\u51b5\u4e0b\u8fdb\u884c\u89c4\u6a21\u8bc4\u4f30\u5de5\u4f5c\u3002.<\/li>\n\n\n\n
  4. \u53e6\u4e00\u65b9\u9762\uff0c\u5982\u679c\u89c2\u70b9\u4e0d\u540c\uff0c\u5219\u5fc5\u987b\u786e\u5b9a\u8fd9\u4e9b\u5206\u6b67\u7684\u6839\u6e90\u5728\u4e8e\u4ee5\u4e0b\u54ea\u4e00\u9879\uff1a
      \n
    • \u7b80\u800c\u8a00\u4e4b\uff0c\u6211\u4eec\u9700\u8981\u66f4\u591a\u5bf9\u8bdd\u6765\u8ba9\u5927\u5bb6\u8fbe\u6210\u5171\u8bc6\uff1b\u6216\u8005<\/li>\n\n\n\n
    • \u8fd9\u4e2a\u95ee\u9898\u786e\u5b9e\u5f88\u68d8\u624b\uff0c\u9700\u8981\u5728\u5c3d\u804c\u8c03\u67e5\u671f\u95f4\u89e3\u51b3\uff08\u5e76\u4e14\u5e94\u8be5\u6b63\u5f0f\u5c06\u5176\u7eb3\u5165\u8303\u56f4\uff0c\u4f5c\u4e3a\u4e00\u9879\u5fc5\u8981\u7684\u4ea4\u4ed8\u6210\u679c\u8981\u6c42\uff09\u3002.<\/li>\n<\/ul><\/li>\n\n\n\n
    • \u8ba9\u4ea4\u6613\u56e2\u961f\u4e2d\u7684\u6bcf\u4e2a\u4eba\u90fd\u77e5\u9053\u4f60\u7684\u65b9\u5411\uff0c\u8fd9\u6837\u5927\u5bb6\u624d\u80fd\u76ee\u6807\u4e00\u81f4\uff0c\u671f\u671b\u503c\u4e5f\u624d\u80fd\u7edf\u4e00\u3002.<\/li>\n<\/ol>\n\n

      \u8fd9\u4e9b\u6b65\u9aa4\u8017\u65f6\u4e0d\u591a\u2014\u2014\u5927\u6982\u4e00\u4e2a\u5c0f\u65f6\u5de6\u53f3\u2014\u2014\u5374\u80fd\u4e3a\u60a8\u6301\u6709\u8d44\u4ea7\u671f\u95f4\u8282\u7701\u6570\u767e\u5c0f\u65f6\uff08\u4ee5\u53ca\u96be\u4ee5\u4f30\u91cf\u7684\u91d1\u94b1\uff09\uff08\u66f4\u4e0d\u7528\u8bf4\u4ea4\u6613\u524d\u56e2\u961f\u53ef\u80fd\u9047\u5230\u7684\u632b\u6298\u4e86\uff09\u3002\u5728\u4e89\u5206\u593a\u79d2\u542f\u52a8\u9879\u76ee\u7684\u8fc7\u7a0b\u4e2d\uff0c\u8fd9\u79cd\u6700\u4f73\u5b9e\u8df5\u5f80\u5f80\u88ab\u5ffd\u89c6\u3002.<\/p>","protected":false},"excerpt":{"rendered":"

      \u5728\u6211\u4eec\u4e4b\u524d\u7684\u4e00\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u4eec\u63d0\u5230\u8fc7\u5728\u8fdb\u884c\u5e02\u573a\u89c4\u6a21\u8bc4\u4f30\u65f6\uff0c\u51c6\u786e\u5b9a\u4e49\u5e02\u573a\u7684\u91cd\u8981\u6027\u3002\u6b63\u5982\u90a3\u7bc7\u6587\u7ae0\u6240\u8ff0\uff0c\u201c\u62e5\u6709\u6e05\u6670\u7684\u5b9a\u4e49\u2026\u2026<\/p>","protected":false},"author":[39],"featured_media":0,"template":"","meta":{"featured_image_background_position":"","promoted":false,"promoted-priority":0,"footnotes":""},"sector":[],"topic":[63,56],"audience":[],"insight-category":[138],"class_list":["post-470","insight","type-insight","status-publish","hentry","topic-market-definition","topic-market-size","insight-category-market-evaluation","author-mark-stein"],"yoast_head":"\n005: A Quick Follow-up on Market Definitions - Matters Graph<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mattersgraph.com\/zh\/insights\/a-quick-follow-up-on-market-definitions\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"005: A Quick Follow-up on Market Definitions - Matters Graph\" \/>\n<meta property=\"og:description\" content=\"In one of our earlier articles, we referenced how important it is to accurately define the market when it comes to market sizing requirements. Per that article, \u201cHaving clear definitions …\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mattersgraph.com\/zh\/insights\/a-quick-follow-up-on-market-definitions\/\" \/>\n<meta property=\"og:site_name\" content=\"GRAPH Strategy LLC\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-09T01:26:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mattersgraph.com\/wp-content\/uploads\/2026\/04\/MG-DEFAULT-IMAGE.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mattersgraph.com\\\/insights\\\/a-quick-follow-up-on-market-definitions\\\/\",\"url\":\"https:\\\/\\\/mattersgraph.com\\\/insights\\\/a-quick-follow-up-on-market-definitions\\\/\",\"name\":\"005: A Quick Follow-up on Market Definitions - Matters Graph\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mattersgraph.com\\\/#website\"},\"datePublished\":\"2016-12-27T21:00:58+00:00\",\"dateModified\":\"2026-04-09T01:26:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mattersgraph.com\\\/insights\\\/a-quick-follow-up-on-market-definitions\\\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mattersgraph.com\\\/insights\\\/a-quick-follow-up-on-market-definitions\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mattersgraph.com\\\/insights\\\/a-quick-follow-up-on-market-definitions\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mattersgraph.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Insights\",\"item\":\"https:\\\/\\\/mattersgraph.com\\\/insights\\\/all\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"005: A Quick Follow-up on Market Definitions\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mattersgraph.com\\\/#website\",\"url\":\"https:\\\/\\\/mattersgraph.com\\\/\",\"name\":\"Matters Graph\",\"description\":\"Matters Graph is a specialist buy-side-focused consultancy that provides objective fact-based commercial due diligence and value gen support for private equity and private lender clients.\",\"publisher\":{\"@id\":\"https:\\\/\\\/mattersgraph.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mattersgraph.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mattersgraph.com\\\/#organization\",\"name\":\"Matters Graph\",\"url\":\"https:\\\/\\\/mattersgraph.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/mattersgraph.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mattersgraph.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/MattersGraph_Stacked_Logo_CMYK_Orange-1-scaled.png\",\"contentUrl\":\"https:\\\/\\\/mattersgraph.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/MattersGraph_Stacked_Logo_CMYK_Orange-1-scaled.png\",\"width\":3840,\"height\":1650,\"caption\":\"Matters Graph\"},\"image\":{\"@id\":\"https:\\\/\\\/mattersgraph.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/matters-graph\\\/about\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"005: A Quick Follow-up on Market Definitions - Matters Graph","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mattersgraph.com\/zh\/insights\/a-quick-follow-up-on-market-definitions\/","og_locale":"zh_CN","og_type":"article","og_title":"005: A Quick Follow-up on Market Definitions - Matters Graph","og_description":"In one of our earlier articles, we referenced how important it is to accurately define the market when it comes to market sizing requirements. Per that article, \u201cHaving clear definitions …","og_url":"https:\/\/mattersgraph.com\/zh\/insights\/a-quick-follow-up-on-market-definitions\/","og_site_name":"GRAPH Strategy LLC","article_modified_time":"2026-04-09T01:26:48+00:00","og_image":[{"width":2400,"height":1350,"url":"https:\/\/mattersgraph.com\/wp-content\/uploads\/2026\/04\/MG-DEFAULT-IMAGE.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"2 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mattersgraph.com\/insights\/a-quick-follow-up-on-market-definitions\/","url":"https:\/\/mattersgraph.com\/insights\/a-quick-follow-up-on-market-definitions\/","name":"005: A Quick Follow-up on Market Definitions - Matters Graph","isPartOf":{"@id":"https:\/\/mattersgraph.com\/#website"},"datePublished":"2016-12-27T21:00:58+00:00","dateModified":"2026-04-09T01:26:48+00:00","breadcrumb":{"@id":"https:\/\/mattersgraph.com\/insights\/a-quick-follow-up-on-market-definitions\/#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mattersgraph.com\/insights\/a-quick-follow-up-on-market-definitions\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mattersgraph.com\/insights\/a-quick-follow-up-on-market-definitions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mattersgraph.com\/"},{"@type":"ListItem","position":2,"name":"Insights","item":"https:\/\/mattersgraph.com\/insights\/all\/"},{"@type":"ListItem","position":3,"name":"005: A Quick Follow-up on Market Definitions"}]},{"@type":"WebSite","@id":"https:\/\/mattersgraph.com\/#website","url":"https:\/\/mattersgraph.com\/","name":"\u4e8b\u9879\u56fe\u8868","description":"Matters Graph \u662f\u4e00\u5bb6\u4e13\u6ce8\u4e8e\u4e70\u65b9\u7684\u4e13\u4e1a\u54a8\u8be2\u516c\u53f8\uff0c\u4e3a\u79c1\u52df\u80a1\u6743\u548c\u79c1\u4eba\u8d37\u6b3e\u5ba2\u6237\u63d0\u4f9b\u5ba2\u89c2\u3001\u57fa\u4e8e\u4e8b\u5b9e\u7684\u5546\u4e1a\u5c3d\u804c\u8c03\u67e5\u548c\u4ef7\u503c\u521b\u9020\u652f\u6301\u3002.","publisher":{"@id":"https:\/\/mattersgraph.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mattersgraph.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-Hans"},{"@type":"Organization","@id":"https:\/\/mattersgraph.com\/#organization","name":"\u4e8b\u9879\u56fe\u8868","url":"https:\/\/mattersgraph.com\/","logo":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/mattersgraph.com\/#\/schema\/logo\/image\/","url":"https:\/\/mattersgraph.com\/wp-content\/uploads\/2026\/07\/MattersGraph_Stacked_Logo_CMYK_Orange-1-scaled.png","contentUrl":"https:\/\/mattersgraph.com\/wp-content\/uploads\/2026\/07\/MattersGraph_Stacked_Logo_CMYK_Orange-1-scaled.png","width":3840,"height":1650,"caption":"Matters Graph"},"image":{"@id":"https:\/\/mattersgraph.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/matters-graph\/about\/"]}]}},"_links":{"self":[{"href":"https:\/\/mattersgraph.com\/zh\/wp-json\/wp\/v2\/insight\/470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mattersgraph.com\/zh\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/mattersgraph.com\/zh\/wp-json\/wp\/v2\/types\/insight"}],"version-history":[{"count":4,"href":"https:\/\/mattersgraph.com\/zh\/wp-json\/wp\/v2\/insight\/470\/revisions"}],"predecessor-version":[{"id":1454,"href":"https:\/\/mattersgraph.com\/zh\/wp-json\/wp\/v2\/insight\/470\/revisions\/1454"}],"wp:attachment":[{"href":"https:\/\/mattersgraph.com\/zh\/wp-json\/wp\/v2\/media?parent=470"}],"wp:term":[{"taxonomy":"sector","embeddable":true,"href":"https:\/\/mattersgraph.com\/zh\/wp-json\/wp\/v2\/sector?post=470"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/mattersgraph.com\/zh\/wp-json\/wp\/v2\/topic?post=470"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/mattersgraph.com\/zh\/wp-json\/wp\/v2\/audience?post=470"},{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/mattersgraph.com\/zh\/wp-json\/wp\/v2\/insight-category?post=470"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/mattersgraph.com\/zh\/wp-json\/wp\/v2\/author?post=470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}