{"id":476,"date":"2016-12-31T21:08:11","date_gmt":"2016-12-31T21:08:11","guid":{"rendered":"https:\/\/mattersgraph.com\/?post_type=insight&#038;p=476"},"modified":"2026-04-09T01:27:45","modified_gmt":"2026-04-09T01:27:45","slug":"strength-of-demand-vs-strength-of-brand","status":"publish","type":"insight","link":"https:\/\/mattersgraph.com\/zh\/insights\/strength-of-demand-vs-strength-of-brand\/","title":{"rendered":"007\uff1a\u9700\u6c42\u5f3a\u5ea6\u4e0e\u54c1\u724c\u5f3a\u5ea6"},"content":{"rendered":"<div  class=\"theme-block wp-block-group is-style-pull-left is-layout-flow wp-block-group-is-layout-flow\" ><p  class=\"appear-on-scroll is-style-intro wp-block-paragraph\" >\u5728\u8bc4\u4f30\u4e00\u7b14\u4ea4\u6613\u65f6\uff0c\u66f4\u91cd\u8981\u7684\u662f\uff1a\u9700\u6c42\u9a71\u52a8\u56e0\u7d20\u7684\u5f3a\u5ea6\uff0c\u8fd8\u662f\u76ee\u6807\u516c\u53f8\u7684\u54c1\u724c\u8d44\u4ea7\u7684\u5f3a\u5ea6\uff1f<\/p>\n\n<p class=\"appear-on-scroll wp-block-paragraph\">\u9664\u4e86\u6781\u5c11\u6570\u4f8b\u5916\u60c5\u51b5\u5916\uff0c\u9700\u6c42\u2014\u2014\u800c\u975e\u9009\u62e9\uff08\u4f9b\u5e94\u5546\u7684\u54c1\u724c\u4ef7\u503c\uff09\u2014\u2014\u624d\u662f\u6210\u529f\u6536\u8d2d\u7684\u6839\u672c\u6240\u5728\u3002\u4e24\u8005\u56fa\u7136\u91cd\u8981\uff0c\u4f46\u4e8c\u8005\u4e4b\u95f4\u7684\u5e73\u8861\u4ee5\u53ca\u76f8\u5bf9\u8868\u73b0\uff0c\u624d\u662f\u5236\u80dc\u6295\u8d44\u7b56\u7565\u7684\u5173\u952e\u6240\u5728\u3002\u5982\u679c\u6ca1\u6709\u7a33\u56fa\u7684\u6f5c\u5728\u9700\u6c42\u9a71\u52a8\u56e0\u7d20\uff0c\u5f88\u5c11\u6709\u5ba2\u6237\u4f1a\u6d6a\u8d39\u65f6\u95f4\u548c\u91d1\u94b1\u53bb\u8003\u8651\u67d0\u4e2a\u4ea7\u54c1\u6216\u670d\u52a1\u2014\u2014\u800c\u4e14\u4ee4\u4eba\u6cae\u4e27\u7684\u662f\uff0c\u9700\u6c42\u5f80\u5f80\u8f6c\u77ac\u5373\u901d\u3002\u6211\u4eec\u90fd\u7ecf\u5386\u8fc7\u6536\u8d2d\u540e\u9700\u6c42\u548c\u589e\u957f\u6c34\u5e73\u4e0b\u964d\u7684\u60c5\u51b5\uff0c\u800c\u8fd9\u6837\u7684\u4ea4\u6613\u4ece\u6765\u90fd\u4e0d\u662f\u4ec0\u4e48\u4ee4\u4eba\u6109\u5feb\u7684\u4e8b\u60c5\u3002\u5982\u679c\u6ca1\u6709\u5f3a\u52b2\u6216\u4e0d\u65ad\u589e\u957f\u7684\u9700\u6c42\u9a71\u52a8\u56e0\u7d20\uff0c\u5f88\u591a\u6295\u8d44\u90fd\u96be\u4ee5\u6210\u529f\u3002.<\/p><\/div>\n\n<hr  class=\"appear-on-scroll wp-block-separator has-alpha-channel-opacity\" \/>\n\n<p class=\"appear-on-scroll wp-block-paragraph\">\u6211\u6700\u559c\u6b22\u7684\u4ea4\u6613\u662f\u5177\u5907\u4ee5\u4e0b\u4e09\u4e2a\u56e0\u7d20\u7ec4\u5408\u7684\u4ea4\u6613\uff1a<\/p>\n\n<ol  class=\"appear-on-scroll-children wp-block-list\" >\n<li>\u9700\u6c42\u9a71\u52a8\u56e0\u7d20\u5341\u5206\u7a33\u5b9a\u6216\u6301\u7eed\u589e\u957f\uff1b<\/li>\n\n\n\n<li>\u76ee\u6807\u516c\u53f8\u7684\u54c1\u724c\u4ef7\u503c\u5904\u4e8e\u4e2d\u4e0a\u6c34\u5e73\uff08\u4f46\u5e76\u672a\u66f4\u9ad8\uff09\uff1b<\/li>\n\n\n\n<li>\u76ee\u6807\u516c\u53f8\u7684\u54c1\u724c\u8d44\u4ea7\u5728\u987e\u5ba2\u7684\u4efb\u4f55\u5173\u952e\u9009\u62e9\u56e0\u7d20\u4e0a\u90fd\u6ca1\u6709\u8868\u73b0\u51fa\u660e\u663e\u7684\u8d1f\u9762\u503e\u5411\u3002.<\/li>\n<\/ol>\n\n<p class=\"appear-on-scroll wp-block-paragraph\">\u592a\u591a\u4ea4\u6613\u4f30\u503c\u8fc7\u9ad8\uff0c\u4f46\u7ec4\u5408\u5374\u6070\u6070\u76f8\u53cd\uff0c\u8fc7\u5ea6\u7684\u70ed\u60c5\u96c6\u4e2d\u5728\u4e00\u5bb6\u9886\u5148\u4f01\u4e1a\u8eab\u4e0a\u3002.<\/p>\n\n<figure  class=\"appear-on-scroll wp-block-image size-full is-resized\" ><img loading=\"lazy\" decoding=\"async\" width=\"598\" height=\"530\" src=\"https:\/\/mattersgraph.com\/wp-content\/uploads\/2026\/02\/screen_shot_2017-07-23_at_9_02_53_am.png\" alt=\"Stein Demand to Brand Matrix\" class=\"wp-image-477\" style=\"width:666px;height:auto\" srcset=\"https:\/\/mattersgraph.com\/wp-content\/uploads\/2026\/02\/screen_shot_2017-07-23_at_9_02_53_am.png 598w, https:\/\/mattersgraph.com\/wp-content\/uploads\/2026\/02\/screen_shot_2017-07-23_at_9_02_53_am-300x266.png 300w, https:\/\/mattersgraph.com\/wp-content\/uploads\/2026\/02\/screen_shot_2017-07-23_at_9_02_53_am-14x12.png 14w\" sizes=\"auto, (max-width: 598px) 100vw, 598px\" \/><\/figure>\n\n<p class=\"appear-on-scroll wp-block-paragraph\">\u4f5c\u4e3a\u4e00\u540d\u6f5c\u5728\u8239\u4e1c\uff0c\u60a8\u7684\u76ee\u6807\u4e0d\u4ec5\u662f\u4e58\u98ce\u7834\u6d6a\uff0c\u66f4\u8981\u63d0\u5347\u4e1a\u7ee9\uff0c\u60a8\u66f4\u613f\u610f\u4f9d\u9760\u81ea\u8eab\u6280\u80fd\u6765\u6fc0\u53d1\u9700\u6c42\uff0c\u8fd8\u662f\u5f15\u5bfc\u9009\u62e9\uff1f\u5f3a\u52b2\u7684\u9700\u6c42\u9a71\u52a8\u56e0\u7d20\u4f1a\u8ba9\u4e00\u5207\u90fd\u53d8\u5f97\u66f4\u52a0\u5bb9\u6613\u3002\u800c\u5f53\u54c1\u724c\u4ef7\u503c\u4ec5\u5904\u4e8e\u4e2d\u7b49\u6c34\u5e73\u65f6\uff0c\u8239\u4e1c\u521b\u9020\u4ef7\u503c\u7684\u673a\u4f1a\u5c31\u4f1a\u5927\u5e45\u589e\u52a0\u3002.<\/p>\n\n<p class=\"appear-on-scroll wp-block-paragraph\">\u6709\u4e9b\u7279\u6b8a\u60c5\u51b5\u4e0b\uff0c\u76ee\u6807\u516c\u53f8\u62e5\u6709\u5f02\u5e38\u5f3a\u5927\u7684\u5e02\u573a\u5f00\u53d1\u80fd\u529b\uff0c\u4f3c\u4e4e\u61c2\u5f97\u5982\u4f55\u5de7\u5999\u5730\u5c06\u5e02\u573a\u5f00\u53d1\u80fd\u529b\u4e0e\u54c1\u724c\u504f\u597d\u8054\u7cfb\u8d77\u6765\uff08\u4f8b\u5982 GoPro \u548c\u82f9\u679c\uff09\u3002\u5982\u679c\u5e02\u573a\u9700\u6c42\u6f5c\u529b\u5de8\u5927\uff0c\u90a3\u4e48\u6ea2\u4ef7\u5c31\u975e\u5e38\u503c\u5f97\u3002\u771f\u6b63\u64c5\u957f\u6b64\u9053\u7684\u516c\u53f8\u5be5\u5be5\u65e0\u51e0\uff0c\u800c\u8fd9\u4e9b\u7279\u4f8b\u4e5f\u786e\u5b9e\u80fd\u8ba9\u6295\u8d44\u8131\u9896\u800c\u51fa\u3002\u6295\u8d44\u8005\u5bb9\u6613\u72af\u7684\u9519\u8bef\u662f\uff0c\u5c06\u5c0f\u4f17\u5e02\u573a\u8bef\u8ba4\u4e3a\u5927\u4f17\u5e02\u573a\u3002.<\/p>\n\n<p class=\"appear-on-scroll wp-block-paragraph\">\u5c3d\u804c\u8c03\u67e5\u9700\u6c42\u9700\u8981\u8ba4\u771f\u56de\u7b54\u4ee5\u4e0b\u4e94\u4e2a\u6838\u5fc3\u95ee\u9898\uff1a<\/p>\n\n<ol  class=\"appear-on-scroll-children wp-block-list\" >\n<li>\u4eba\u4eec\u4e3a\u4ec0\u4e48\u8d2d\u4e70\uff08\u6240\u8981\u6ee1\u8db3\u7684\u6839\u672c\u9700\u6c42\u662f\u4ec0\u4e48\uff09\uff1f<\/li>\n\n\n\n<li>\u4ec0\u4e48\u56e0\u7d20\u89e6\u53d1\u4e86\u8d2d\u4e70\u884c\u4e3a\uff1f<\/li>\n\n\n\n<li>\u4ec0\u4e48\u56e0\u7d20\u4f1a\u89e6\u53d1\u97f3\u91cf\u53d8\u5316\uff1f<\/li>\n\n\n\n<li>\u4e0a\u8ff0\u4e09\u4e2a\u7b54\u6848\u662f\u5426\u5b58\u5728\u4efb\u4f55\u771f\u6b63\u5177\u6709\u5a01\u80c1\u6027\u7684\u98a0\u8986\u6027\u56e0\u7d20\uff1f\u54ea\u4e9b\u9700\u6c42\u9a71\u52a8\u56e0\u7d20\u6b63\u5728\u51cf\u5f31\uff0c\u54ea\u4e9b\u6b63\u5728\u589e\u5f3a\uff1f\u8fd9\u4e9b\u589e\u5f3a\u4f5c\u7528\u4f53\u73b0\u5728\u54ea\u4e9b\u7ec6\u5206\u5e02\u573a\uff08\u89c4\u6a21\u5927\u3001\u589e\u957f\u5feb\u7684\u7ec6\u5206\u5e02\u573a\uff0c\u8fd8\u662f\u89c4\u6a21\u5c0f\u3001\u589e\u957f\u6162\u7684\u7ec6\u5206\u5e02\u573a\uff09\uff1f<\/li>\n\n\n\n<li>\u5f53\u524d\u89e3\u51b3\u65b9\u6848\u7684\u6e17\u900f\u7387\u4e0e\u6f5c\u5728\u5e02\u573a\u603b\u91cf\uff08\u89c4\u6a21\uff09\u4e4b\u95f4\u6709\u4f55\u5173\u7cfb\uff1f\u5df2\u91c7\u7528\u8be5\u89e3\u51b3\u65b9\u6848\u7684\u7ec6\u5206\u5e02\u573a\u662f\u5426\u6709\u53ef\u80fd\u4ee3\u8868\u4e86\u8be5\u89e3\u51b3\u65b9\u6848\u7684\u5168\u90e8\u6f5c\u529b\uff0c\u800c\u4e0d\u662f\u51b0\u5c71\u4e00\u89d2\uff1f<\/li>\n<\/ol>\n\n<p class=\"appear-on-scroll wp-block-paragraph\">\u9274\u4e8e\u8fd9\u4e9b\u95ee\u9898\u5bf9\u6536\u8d2d\u7684\u6839\u672c\u6027\u610f\u4e49\uff0c\u52a1\u5fc5\u5728\u5c3d\u804c\u8c03\u67e5\u521d\u671f\u5c31\u7740\u624b\u89e3\u51b3\u8fd9\u4e9b\u95ee\u9898\uff0c\u5e76\u5c3d\u53ef\u80fd\u505a\u5230\u4e25\u8c28\u7ec6\u81f4\u3002\u6700\u91cd\u8981\u7684\u662f\uff0c\u5207\u52ff\u8ba9\u56e2\u961f\u4e2d\u7684\u4efb\u4f55\u4eba\u5c06\u5047\u8bbe\u8bef\u8ba4\u4e3a\uff08\u6216\u5f53\u4f5c\uff09\u672a\u7ecf\u68c0\u9a8c\u6216\u68c0\u9a8c\u4e0d\u8db3\u7684\u4e8b\u5b9e\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u5728\u8bc4\u4f30\u4e00\u7b14\u4ea4\u6613\u65f6\uff0c\u4ec0\u4e48\u66f4\u91cd\u8981\uff1a\u662f\u9700\u6c42\u9a71\u52a8\u56e0\u7d20\u7684\u5f3a\u52b2\u7a0b\u5ea6\uff0c\u8fd8\u662f\u76ee\u6807\u516c\u53f8\u7684\u54c1\u724c\u4ef7\u503c\uff1f\u9664\u6781\u5c11\u6570\u4f8b\u5916\u60c5\u51b5\u5916\uff0c\u901a\u5e38\u662f\u9700\u6c42\u2014\u2014\u800c\u975e\u9009\u62e9\u2026\u2026<\/p>","protected":false},"author":[39],"featured_media":0,"template":"","meta":{"featured_image_background_position":"","promoted":false,"promoted-priority":0,"footnotes":""},"sector":[],"topic":[53,68,61,57,54,67],"audience":[],"insight-category":[145],"class_list":["post-476","insight","type-insight","status-publish","hentry","topic-best-practices","topic-demand-drivers","topic-drivers-of-choice","topic-purchasing-decisions","topic-purchasing-drivers","topic-value-development-generation","insight-category-drivers-of-choice","author-mark-stein"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>007: Strength of Demand vs. Strength of Brand - Matters Graph<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mattersgraph.com\/zh\/insights\/strength-of-demand-vs-strength-of-brand\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"007: Strength of Demand vs. Strength of Brand - Matters Graph\" \/>\n<meta property=\"og:description\" content=\"What is more important when looking at a deal: the strength of demand drivers, or the strength of the target company&#8217;s brand equity? With rare exception, Demand \u2013 not Choice &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mattersgraph.com\/zh\/insights\/strength-of-demand-vs-strength-of-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"GRAPH Strategy LLC\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-09T01:27:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mattersgraph.com\/wp-content\/uploads\/2026\/02\/screen_shot_2017-07-23_at_9_02_53_am.png\" \/>\n\t<meta property=\"og:image:width\" content=\"598\" \/>\n\t<meta property=\"og:image:height\" content=\"530\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mattersgraph.com\\\/insights\\\/strength-of-demand-vs-strength-of-brand\\\/\",\"url\":\"https:\\\/\\\/mattersgraph.com\\\/insights\\\/strength-of-demand-vs-strength-of-brand\\\/\",\"name\":\"007: Strength of Demand vs. Strength of Brand - Matters Graph\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mattersgraph.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mattersgraph.com\\\/insights\\\/strength-of-demand-vs-strength-of-brand\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mattersgraph.com\\\/insights\\\/strength-of-demand-vs-strength-of-brand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mattersgraph.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/screen_shot_2017-07-23_at_9_02_53_am.png\",\"datePublished\":\"2016-12-31T21:08:11+00:00\",\"dateModified\":\"2026-04-09T01:27:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mattersgraph.com\\\/insights\\\/strength-of-demand-vs-strength-of-brand\\\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mattersgraph.com\\\/insights\\\/strength-of-demand-vs-strength-of-brand\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/mattersgraph.com\\\/insights\\\/strength-of-demand-vs-strength-of-brand\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mattersgraph.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/screen_shot_2017-07-23_at_9_02_53_am.png\",\"contentUrl\":\"https:\\\/\\\/mattersgraph.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/screen_shot_2017-07-23_at_9_02_53_am.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mattersgraph.com\\\/insights\\\/strength-of-demand-vs-strength-of-brand\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mattersgraph.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Insights\",\"item\":\"https:\\\/\\\/mattersgraph.com\\\/insights\\\/all\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"007: Strength of Demand vs. Strength of Brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mattersgraph.com\\\/#website\",\"url\":\"https:\\\/\\\/mattersgraph.com\\\/\",\"name\":\"Matters Graph\",\"description\":\"Matters Graph is a specialist buy-side-focused consultancy that provides objective fact-based commercial due diligence and value gen support for private equity and private lender clients.\",\"publisher\":{\"@id\":\"https:\\\/\\\/mattersgraph.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mattersgraph.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mattersgraph.com\\\/#organization\",\"name\":\"Matters Graph\",\"url\":\"https:\\\/\\\/mattersgraph.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/mattersgraph.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mattersgraph.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/MattersGraph_Stacked_Logo_CMYK_Orange-1-scaled.png\",\"contentUrl\":\"https:\\\/\\\/mattersgraph.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/MattersGraph_Stacked_Logo_CMYK_Orange-1-scaled.png\",\"width\":3840,\"height\":1650,\"caption\":\"Matters Graph\"},\"image\":{\"@id\":\"https:\\\/\\\/mattersgraph.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/matters-graph\\\/about\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"007\uff1a\u9700\u6c42\u5f3a\u5ea6\u4e0e\u54c1\u724c\u5f3a\u5ea6\u2014\u2014\u91cd\u8981\u56fe\u8868","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mattersgraph.com\/zh\/insights\/strength-of-demand-vs-strength-of-brand\/","og_locale":"zh_CN","og_type":"article","og_title":"007: Strength of Demand vs. Strength of Brand - Matters Graph","og_description":"What is more important when looking at a deal: the strength of demand drivers, or the strength of the target company&#8217;s brand equity? With rare exception, Demand \u2013 not Choice &hellip;","og_url":"https:\/\/mattersgraph.com\/zh\/insights\/strength-of-demand-vs-strength-of-brand\/","og_site_name":"GRAPH Strategy LLC","article_modified_time":"2026-04-09T01:27:45+00:00","og_image":[{"width":598,"height":530,"url":"https:\/\/mattersgraph.com\/wp-content\/uploads\/2026\/02\/screen_shot_2017-07-23_at_9_02_53_am.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"3 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mattersgraph.com\/insights\/strength-of-demand-vs-strength-of-brand\/","url":"https:\/\/mattersgraph.com\/insights\/strength-of-demand-vs-strength-of-brand\/","name":"007\uff1a\u9700\u6c42\u5f3a\u5ea6\u4e0e\u54c1\u724c\u5f3a\u5ea6\u2014\u2014\u91cd\u8981\u56fe\u8868","isPartOf":{"@id":"https:\/\/mattersgraph.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mattersgraph.com\/insights\/strength-of-demand-vs-strength-of-brand\/#primaryimage"},"image":{"@id":"https:\/\/mattersgraph.com\/insights\/strength-of-demand-vs-strength-of-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/mattersgraph.com\/wp-content\/uploads\/2026\/02\/screen_shot_2017-07-23_at_9_02_53_am.png","datePublished":"2016-12-31T21:08:11+00:00","dateModified":"2026-04-09T01:27:45+00:00","breadcrumb":{"@id":"https:\/\/mattersgraph.com\/insights\/strength-of-demand-vs-strength-of-brand\/#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mattersgraph.com\/insights\/strength-of-demand-vs-strength-of-brand\/"]}]},{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/mattersgraph.com\/insights\/strength-of-demand-vs-strength-of-brand\/#primaryimage","url":"https:\/\/mattersgraph.com\/wp-content\/uploads\/2026\/02\/screen_shot_2017-07-23_at_9_02_53_am.png","contentUrl":"https:\/\/mattersgraph.com\/wp-content\/uploads\/2026\/02\/screen_shot_2017-07-23_at_9_02_53_am.png"},{"@type":"BreadcrumbList","@id":"https:\/\/mattersgraph.com\/insights\/strength-of-demand-vs-strength-of-brand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mattersgraph.com\/"},{"@type":"ListItem","position":2,"name":"Insights","item":"https:\/\/mattersgraph.com\/insights\/all\/"},{"@type":"ListItem","position":3,"name":"007: Strength of Demand vs. Strength of Brand"}]},{"@type":"WebSite","@id":"https:\/\/mattersgraph.com\/#website","url":"https:\/\/mattersgraph.com\/","name":"\u4e8b\u9879\u56fe\u8868","description":"Matters Graph \u662f\u4e00\u5bb6\u4e13\u6ce8\u4e8e\u4e70\u65b9\u7684\u4e13\u4e1a\u54a8\u8be2\u516c\u53f8\uff0c\u4e3a\u79c1\u52df\u80a1\u6743\u548c\u79c1\u4eba\u8d37\u6b3e\u5ba2\u6237\u63d0\u4f9b\u5ba2\u89c2\u3001\u57fa\u4e8e\u4e8b\u5b9e\u7684\u5546\u4e1a\u5c3d\u804c\u8c03\u67e5\u548c\u4ef7\u503c\u521b\u9020\u652f\u6301\u3002.","publisher":{"@id":"https:\/\/mattersgraph.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mattersgraph.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-Hans"},{"@type":"Organization","@id":"https:\/\/mattersgraph.com\/#organization","name":"\u4e8b\u9879\u56fe\u8868","url":"https:\/\/mattersgraph.com\/","logo":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/mattersgraph.com\/#\/schema\/logo\/image\/","url":"https:\/\/mattersgraph.com\/wp-content\/uploads\/2026\/07\/MattersGraph_Stacked_Logo_CMYK_Orange-1-scaled.png","contentUrl":"https:\/\/mattersgraph.com\/wp-content\/uploads\/2026\/07\/MattersGraph_Stacked_Logo_CMYK_Orange-1-scaled.png","width":3840,"height":1650,"caption":"Matters Graph"},"image":{"@id":"https:\/\/mattersgraph.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/matters-graph\/about\/"]}]}},"_links":{"self":[{"href":"https:\/\/mattersgraph.com\/zh\/wp-json\/wp\/v2\/insight\/476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mattersgraph.com\/zh\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/mattersgraph.com\/zh\/wp-json\/wp\/v2\/types\/insight"}],"version-history":[{"count":10,"href":"https:\/\/mattersgraph.com\/zh\/wp-json\/wp\/v2\/insight\/476\/revisions"}],"predecessor-version":[{"id":1456,"href":"https:\/\/mattersgraph.com\/zh\/wp-json\/wp\/v2\/insight\/476\/revisions\/1456"}],"wp:attachment":[{"href":"https:\/\/mattersgraph.com\/zh\/wp-json\/wp\/v2\/media?parent=476"}],"wp:term":[{"taxonomy":"sector","embeddable":true,"href":"https:\/\/mattersgraph.com\/zh\/wp-json\/wp\/v2\/sector?post=476"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/mattersgraph.com\/zh\/wp-json\/wp\/v2\/topic?post=476"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/mattersgraph.com\/zh\/wp-json\/wp\/v2\/audience?post=476"},{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/mattersgraph.com\/zh\/wp-json\/wp\/v2\/insight-category?post=476"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/mattersgraph.com\/zh\/wp-json\/wp\/v2\/author?post=476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}