{"id":543,"date":"2019-12-27T16:20:10","date_gmt":"2019-12-27T16:20:10","guid":{"rendered":"https:\/\/mattersgraph.com\/?post_type=insight&p=543"},"modified":"2026-04-09T01:37:07","modified_gmt":"2026-04-09T01:37:07","slug":"the-greater-potential-of-brand-equity-analysis-to-drive-far-more-significant-acquisition-returns-and-deal-value","status":"publish","type":"insight","link":"https:\/\/mattersgraph.com\/zh\/insights\/the-greater-potential-of-brand-equity-analysis-to-drive-far-more-significant-acquisition-returns-and-deal-value\/","title":{"rendered":"025\uff1a\u54c1\u724c\u8d44\u4ea7\u5206\u6790\u5728\u63a8\u52a8\u66f4\u663e\u8457\u7684\u6536\u8d2d\u56de\u62a5\u548c\u4ea4\u6613\u4ef7\u503c\u65b9\u9762\u5177\u6709\u66f4\u5927\u7684\u6f5c\u529b"},"content":{"rendered":"

\u5728\u6240\u6709\u5546\u4e1a\u5c3d\u804c\u8c03\u67e5\u9879\u76ee\u4e2d\uff0c\u5ba2\u6237\u90fd\u7406\u6240\u5f53\u7136\u5730\u671f\u671b\u83b7\u5f97\u6070\u5f53\u7684\u54c1\u724c\u8d44\u4ea7\u5206\u6790\u3002\u7684\u786e\uff0c\u826f\u597d\u7684\u5c3d\u804c\u8c03\u67e5\u9700\u8981\u5fc5\u8981\u7684\u8861\u91cf\u6307\u6807\uff08\u4f8b\u5982\uff0c\u76f8\u5bf9\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u5728\u6700\u91cd\u8981\u7684\u9009\u62e9\u9a71\u52a8\u56e0\u7d20\u4e0a\u7684\u8868\u73b0\u3001\u63a8\u8350\/\u63a8\u5e7f\u7684\u53ef\u80fd\u6027\u7b49\uff09\u3002.<\/p>\n\n

\u6295\u8d44\u56e2\u961f\u548c\u6295\u8d44\u59d4\u5458\u4f1a\u603b\u662f\u4f1a\u5ba1\u67e5\u8fd9\u4e9b\u8c03\u67e5\u7ed3\u679c\u5e76\u8bc4\u4f30\u5176\u5f71\u54cd\u3002\u4f46\u6211\u89c2\u5bdf\u5230\uff0c\u5f88\u591a\u4ea4\u6613\u56e2\u961f\u6210\u5458\u53ea\u5173\u6ce8\u7ed3\u679c\uff0c\u5373\u4ed6\u4eec\u68c0\u67e5\u76ee\u6807\u516c\u53f8\u662f\u5426\u62e5\u6709\u5f3a\u5927\u7684\uff08\u6216\u8db3\u591f\u5f3a\u5927\u7684\uff09\u76f8\u5bf9\u54c1\u724c\u8d44\u4ea7\uff1b; \u8fd9\u6837\u4e00\u6765\uff0c\u4ed6\u4eec\u5c31\u9519\u5931\u4e86\u521b\u9020\u4ef7\u503c\u7684\u5927\u597d\u673a\u4f1a\u3002.<\/strong><\/p><\/div>\n\n

\n\n

\u4ee5\u4e0b\u4e24\u79cd\u65b9\u6cd5\u5c06\u63ed\u793a\u66f4\u591a\u5173\u4e8e\u6311\u9009\u66f4\u4f73\u8d62\u5bb6\u548c\u5236\u5b9a\u57fa\u4e8e\u4e8b\u5b9e\u7684\u5546\u4e1a\u884c\u52a8\u8ba1\u5212\u7684\u673a\u4f1a\u3002. \u6211\u4e24\u4e2a\u90fd\u559c\u6b22\uff0c\u4f46\u4e0d\u5f97\u4e0d\u627f\u8ba4\u2026\u2026, <\/em>\u6211\u559c\u6b22\u7b2c\u4e00\u70b9\uff08\u5982\u4e0b\uff09\u2014\u2014\u56e0\u4e3a\u5b83\u53ef\u80fd\u975e\u5e38\u6709\u6548\uff08\u4ece ROIC \u7684\u89d2\u5ea6\u6765\u770b\uff09\u3002. <\/strong>\u8fd9\u4e24\u79cd\u65b9\u6cd5\u90fd\u5f88\u4fbf\u5b9c\uff0c\u53ea\u9700\u8981\u4e00\u70b9\u65f6\u95f4\u548c\u7cbe\u529b\u2014\u2014\u4f46\u505a\u7684\u4eba\u5374\u592a\u5c11\u4e86\u3002.<\/p>\n\n

\u54c1\u724c\u8d44\u4ea7\u884d\u751f\u7b56\u7565 #1\uff1a\u84c4\u52bf\u5f85\u53d1\uff0c\u54c1\u724c\u8d44\u4ea7\u84c4\u52bf\u5f85\u53d1\u2026\u2026\u5f53 RBE > RMS \u65f6\u2026\u2026\u4f60\u5c31\u8d62\u4e86<\/span><\/h2>\n\n

\u4f9d\u6211\u4e4b\u89c1\uff0c\u8fd9\u624d\u662f\u6295\u8d44\u673a\u4f1a\u4e2d\u7684\u5723\u676f\uff0c\u800c\u54c1\u724c\u8d44\u4ea7\u6307\u6807\u53ef\u4ee5\u6bd4\u4eba\u4eec\u7406\u89e3\u7684\u66f4\u5bb9\u6613\u5730\u63ed\u793a\u51fa\u8fd9\u4e2a\u5723\u676f\u3002.<\/p>\n\n

\u8fd9\u79cd\u60c5\u51b5\u51e0\u4e4e\u5b58\u5728\u4e8e\u6bcf\u4e2a\u5e02\u573a\uff0c\u800c\u4e14\u603b\u6709\u4e00\u4e24\u5bb6\u516c\u53f8\u5728\u67d0\u79cd\u7a0b\u5ea6\u4e0a\u5b58\u5728\u8fd9\u79cd\u60c5\u51b5\u3002\u5982\u679c\u4f60\u80fd\u5584\u4e8e\u8bc6\u522b\u516c\u53f8\u5b58\u5728\u8fd9\u79cd\u60c5\u51b5\u7684\u60c5\u5883\uff0c\u90a3\u4e48\u4f60\u5c31\u80fd\u66f4\u597d\u5730\u5e94\u5bf9\u3002 \u76f8\u5bf9\u54c1\u724c\u8d44\u4ea7\uff08RBE\uff09\u8d85\u8fc7\u76f8\u5bf9\u5e02\u573a\u4efd\u989d <\/strong>\uff08\u5747\u65b9\u6839\u503c\uff09 <\/strong>\u5f88\u6709\u53ef\u80fd\u4f60\u627e\u5230\u4e86\u4e00\u4e2a\u975e\u5e38\u806a\u660e\u7684\u76ee\u6807\u5ba2\u6237\uff0c\u53ef\u4ee5\u4e3a\u4f60\u5e26\u6765\u66f4\u9ad8\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002.<\/p>\n\n

\u5e76\u975e\u6bcf\u5929\u90fd\u80fd\u770b\u5230\u67d0\u4e2a\u4e1a\u52a1\u7ebf\u7684 RBE \u8d85\u8fc7 RMS\uff08\u5373 RBE>RMS\uff09\uff0c\u4f46\u6295\u8d44\u8005\u786e\u5b9e\u9047\u5230\u8fc7\u5f88\u591a\u8fd9\u6837\u7684\u4f8b\u5b50\u3002\u52b3\u6c0f\u516c\u53f8 (Lowe's) \u4ece\u5bb6\u5f97\u5b9d (Home Depot) \u624b\u4e2d\u593a\u53d6\u5927\u91cf\u5e02\u573a\u4efd\u989d\u65f6\u5c31\u51fa\u73b0\u4e86\u8fd9\u79cd\u60c5\u51b5\uff1b\u5bb6\u5f97\u5b9d\u4ece\u5f53\u5730\u4e94\u91d1\u5e97\u624b\u4e2d\u593a\u53d6\u5e02\u573a\u4efd\u989d\u65f6\u4e5f\u51fa\u73b0\u4e86\u8fd9\u79cd\u60c5\u51b5\uff1b\u82f9\u679c\u516c\u53f8\u5728\u4f17\u591a\u4e1a\u52a1\u9886\u57df\u53d6\u5f97\u5de8\u5927\u6210\u529f\u4e4b\u524d\u4e5f\u51fa\u73b0\u8fc7\u8fd9\u79cd\u60c5\u51b5\u3002\u6211\u8fd8\u6709\u66f4\u957f\u7684\u4f8b\u5b50\u6e05\u5355\u3002.<\/p>\n\n

\u7136\u800c\uff0c\u8fd9\u79cd\u60c5\u51b5\u901a\u5e38\u4f1a\u5728\u67d0\u4e2a\u7ade\u4e89\u5bf9\u624b\u4e2d\u51fa\u73b0\uff0c\u81f3\u5c11\u5728\u7279\u5b9a\u5e02\u573a\u6216\u7279\u5b9a\u5ba2\u6237\u7fa4\u4f53\u4e2d\u4f1a\u5b58\u5728\u3002\u5982\u679c\u8fd9\u4e9b\u5ba2\u6237\u7fa4\u4f53\u89c4\u6a21\u8db3\u591f\u5927\uff0c\u4e14\u8fc7\u5269\u5e93\u5b58\u8db3\u591f\u591a\uff0c\u5e76\u4e14\u60a8\u82b1\u65f6\u95f4\u53bb\u53d1\u73b0\u8fd9\u4e2a\u673a\u4f1a\uff0c\u90a3\u4e48\u51e0\u4e4e\u6ca1\u6709\u6bd4\u8fd9\u66f4\u7a33\u59a5\u7684\u4ee5\u5408\u9002\u7684\u4ef7\u683c\u4eab\u53d7\u5546\u4e1a\u7e41\u8363\u7684\u65b9\u6cd5\u4e86\u3002.<\/p>\n\n

\u8fd9\u4e00\u5207\u59cb\u4e8e\u4e00\u5bb6\u5728\u5176\u5e02\u573a\u4e2d\u5e76\u975e\u6392\u540d\u7b2c\u4e00\u3001\u7b2c\u4e8c\u751a\u81f3\u7b2c\u4e09\u7684\u516c\u53f8\uff08\u8fd9\u53cd\u800c\u662f\u597d\u4e8b\uff0c\u56e0\u4e3a\u6536\u8d2d\u8fd9\u5bb6\u516c\u53f8\u7684\u6210\u672c\u4f1a\u4f4e\u5f97\u591a\uff09\u3002\u4f46\u8fd9\u5bb6\u516c\u53f8\u62e5\u6709\u5bf9\u6295\u8d44\u8005\u800c\u8a00\u66f4\u6709\u4ef7\u503c\u7684\u4e1c\u897f\u3002 \u2014\u2014\u8be5\u516c\u53f8\u4ee5\u67d0\u79cd\u65b9\u5f0f\u83b7\u5f97\u4e86\u76f8\u5bf9\u54c1\u724c\u8d44\u4ea7\uff0c\u8d85\u8fc7\u4e86\u5176\u76f8\u5bf9\u5e02\u573a\u4efd\u989d\uff08\u5bf9\u4e8e\u67d0\u4e2a\u7ec6\u5206\u5e02\u573a\u3001\u67d0\u4e2a\u5e02\u573a\u6216\u67d0\u4e2a\u4e1a\u52a1\u7ebf\u800c\u8a00\uff09\u3002. <\/em>\u4e8b\u5b9e\u8bc1\u660e\uff0c\u8fd9\u5bb6\u516c\u53f8\u5728\u5f88\u591a\u65b9\u9762\u90fd\u505a\u5f97\u5f88\u597d\uff0c\u5b83\u5df2\u7ecf\u51c6\u5907\u597d\u5229\u7528\u8fd9\u79cd\u5c1a\u672a\u5f00\u53d1\u7684\u54c1\u724c\u8d44\u4ea7\u6765\u63a8\u52a8\u4e0d\u6210\u6bd4\u4f8b\u7684\u589e\u957f\u548c\u5229\u6da6\u3002.<\/p>\n\n

\u8bc6\u522b\u8fd9\u79cd\u673a\u4f1a\u7684\u65b9\u6cd5\u5f88\u7b80\u5355\u3002\u53ea\u9700\u5e94\u7528\u6807\u51c6\u7684\u54c1\u724c\u8d44\u4ea7\u8861\u91cf\u65b9\u6cd5\u548c\u5e02\u573a\u4efd\u989d\u8861\u91cf\u65b9\u6cd5\uff0c\u4f46\u8981\u5c06\u7ed3\u679c\u7ec6\u5316\u5230\u4e1a\u52a1\u7ebf\u3001\u7279\u5b9a\u5e02\u573a\uff08\u5730\u57df\u3001\u5e94\u7528\u9886\u57df\uff09\u4ee5\u53ca\u7279\u5b9a\u5ba2\u6237\u7fa4\u4f53\u3002\u7136\u800c\uff0c\u5f88\u5c11\u6709\u6295\u8d44\u8005\u4f1a\u82b1\u65f6\u95f4\u8fd9\u6837\u505a\u3002\u4ed6\u4eec\u5f80\u5f80\u505c\u7559\u5728\u8fc7\u9ad8\u7684\u5c42\u9762\uff08\u4e0d\u8fdb\u884c\u7ec6\u5316\uff0c\u6837\u672c\u91cf\u4e5f\u8fc7\u5c0f\uff09\uff0c\u56e0\u6b64\u9519\u5931\u4e86\u6570\u91cf\u5e9e\u5927\u7684\u673a\u4f1a\u3002\u8fd9\u79cd\u65b9\u6cd5\u6700\u68d2\u7684\u5730\u65b9\u5728\u4e8e\uff0c\u5b83\u7684\u6210\u672c\u975e\u5e38\u4f4e\u3002.<\/p>\n\n

\u627e\u51fa\u90a3\u4e9b\u7ade\u4e89\u5bf9\u624b\u7684\u76f8\u5bf9\u54c1\u724c\u8d44\u4ea7\uff08\u76f8\u5bf9\u4e8e\u7ade\u4e89\u5bf9\u624b\u800c\u8a00\uff09\u4f18\u4e8e\u5176\u76f8\u5bf9\u5e02\u573a\u4efd\u989d\u7684\u60c5\u51b5\u3002\u8fd9\u5c31\u662f\u6211\u4e4b\u524d\u63d0\u5230\u7684\uff0c\u5c1a\u672a\u91ca\u653e\u7684\u6f5c\u5728\u54c1\u724c\u8d44\u4ea7\u3002.<\/p>\n\n

\u5f53\u4e00\u5bb6\u516c\u53f8\u5904\u4e8e RBE>RBS \u7684\u4f4d\u7f6e\u65f6\uff0c\u5b83\u6700\u9700\u8981\u7684\u662f\u575a\u6301\u65e2\u5b9a\u6218\u7565\uff0c\u6309\u90e8\u5c31\u73ed\u5730\u63a8\u8fdb\uff0c\u5e76\u62e5\u6709\u8db3\u591f\u7684\u8d44\u6e90\u6765\u6267\u884c\u6218\u7565\u3002\u8fd9\u5bb6\u516c\u53f8\u5904\u4e8e\u975e\u5e38\u6709\u5229\u7684\u7ade\u4e89\u5730\u4f4d\uff1b\u4efb\u4f55\u652f\u6301\u8fd9\u5bb6\u516c\u53f8\u5e76\u80fd\u63d0\u4f9b\u8d44\u6e90\u4ee5\u7a33\u5065\u63a8\u52a8\u80a1\u4ef7\u6269\u5f20\u7684\u6295\u8d44\u8005\uff0c\u90fd\u6781\u6709\u53ef\u80fd\u83b7\u5f97\u8d85\u989d\u56de\u62a5\u3002\u8fd9\u6837\u7684\u8463\u4e8b\u4f1a\u4e0d\u4ec5\u4ee4\u4eba\u6b23\u6170\uff0c\u800c\u4e14\u4e5f\u8ba9\u4eba\u5c11\u4e86\u8bb8\u591a\u632b\u8d25\u611f\u3002.<\/p>\n\n

\u54c1\u724c\u8d44\u4ea7\u884d\u751f\u7b56\u7565 #2\uff1a\u5c06\u8d44\u6e90\u76f4\u63a5\u6295\u5165\u5230\u201c\u7f29\u5c0f\u5dee\u8ddd\u201d\u7684\u6d88\u8d39\u8005\u9009\u62e9\u9a71\u52a8\u56e0\u7d20\u4e2d\uff0c\u4ee5\u83b7\u53d6\u5e02\u573a\u4efd\u989d<\/span><\/h2>\n\n

\u5f88\u5c11\u6709\u6295\u8d44\u8005\u4f1a\u5bf9\u4e0b\u8dcc\u6216\u6a2a\u76d8\u7684\u5e02\u573a\u611f\u5230\u5174\u594b\u3002\u56e0\u6b64\uff0c\u4ed6\u4eec\u4f1a\u5bfb\u627e\u9700\u6c42\u548c\u4ef7\u683c\u4e0a\u6da8\u7684\u8d8b\u52bf\uff0c\u7136\u540e\u5bfb\u6c42\u62e5\u6709\u8db3\u591f\u5f3a\u5927\u54c1\u724c\u8d44\u4ea7\u7684\u516c\u53f8\u7684\u5b89\u5168\u6027\u3002\u53ea\u8981\u4ed6\u4eec\u4e0d\u652f\u4ed8\u8fc7\u9ad8\u7684\u4ef7\u683c\uff08\u597d\u50cf\u8fd9\u5f88\u5bb9\u6613\u4f3c\u7684\uff09\uff0c\u4ed6\u4eec\u5c31\u80fd\u83b7\u5f97\u4e0d\u9519\u7684\u6536\u76ca\u3002\u4f46\u5982\u679c\u4f60\u80fd\u627e\u5230\u540c\u6837\u7684\u589e\u957f\u9700\u6c42\uff0c\u518d\u52a0\u4e0a\u80a1\u6743\u6536\u8d2d\u7684\u673a\u4f1a\uff0c\u4f60\u7684\u6536\u76ca\u5c06\u4f1a\u66f4\u9ad8\u3002\u90a3\u4e48\uff0c\u5728\u5c3d\u804c\u8c03\u67e5\u4e2d\u5e94\u8be5\u5173\u6ce8\u54ea\u4e9b\u65b9\u9762\u5462\uff1f\u6211\u63d0\u4f9b\u4ee5\u4e0b\u5206\u6790\u6b65\u9aa4\uff1a<\/p>\n\n

    \n
  1. \u5206\u6790\u5404\u4e3b\u8981\u7ade\u4e89\u5bf9\u624b\u5ba2\u6237\u7684\u5173\u952e\u9a71\u52a8\u56e0\u7d20 (DoC)<\/li>\n\n\n\n
  2. \u786e\u5b9a\u54ea\u4e9b\u73af\u4fdd\u6587\u4ef6\u7684\u91cd\u8981\u6027\u65e5\u76ca\u51f8\u663e\uff08\u8bf7\u6ce8\u610f\uff0c\u8fd9\u4e9b\u2018\u540e\u8d77\u4e4b\u79c0\u2019\u4ee3\u8868\u7740\u63a8\u52a8\u8f6c\u6362\u7684\u6700\u4f73\u673a\u4f1a\u3002<\/strong>)<\/li>\n\n\n\n
  3. \u6bd4\u8f83\u76ee\u6807\u516c\u53f8\u5728\u8fd9\u4e9b\u627f\u8bfa\u4e66\uff08DoC\uff09\u4e0a\u7684\u8868\u73b0\u2014\u2014\u76f8\u5bf9\u4e8e\u7ade\u4e89\u5bf9\u624b\u7684\u8868\u73b0\u3002<\/li>\n\n\n\n
  4. \u786e\u5b9a\u6027\u80fd\u5dee\u8ddd\u7684\u91cd\u8981\u6027\u2014\u2014\u5982\u679c\u5dee\u8ddd\u5f88\u5927\uff0c\u4f60\u5c06\u9762\u4e34\u4e00\u573a\u4ee3\u4ef7\u9ad8\u6602\u7684\u6218\u6597\uff08\u6216\u8005\u6700\u597d\u51c6\u5907\u4e00\u4e9b\u6709\u6548\u7684\u5e94\u5bf9\u7b56\u7565\uff09\u3002<\/li>\n\n\n\n
  5. \u8861\u91cf\u4ece\u8fd9\u4e9b\u5ba2\u6237\u4e2d\u83b7\u5f97\u5e02\u573a\u4efd\u989d\u7684\u673a\u4f1a\u7684\u7ecf\u6d4e\u89c4\u6a21\uff08\u901a\u8fc7\u7ed3\u5408\u7ade\u4e89\u5bf9\u624b\u7684\u5e02\u573a\u4efd\u989d\u8c03\u67e5\u7ed3\u679c\uff09\u3002<\/li>\n\n\n\n
  6. \u5206\u6790\u8fd9\u4e9b\u5ba2\u6237\u5bf9\u8f6c\u6362\u6210\u672c\u7684\u770b\u6cd5\u3002<\/li>\n\n\n\n
  7. \u5bf9\u4e8e\u4e1a\u7ee9\u5dee\u8ddd\u4e0d\u5927\u7684\u9996\u9009\u9a71\u52a8\u56e0\u7d20\uff08\u5c24\u5176\u662f\u76ee\u6807\u516c\u53f8\u5177\u6709\u4f18\u52bf\u7684\u9996\u9009\u9a71\u52a8\u56e0\u7d20\uff09\uff0c\u8bf7\u786e\u5b9a\u7ba1\u7406\u56e2\u961f\uff08\u548c\/\u6216\u60a8\u7684\u6295\u8d44\u56e2\u961f\uff09\u662f\u5426\u5177\u5907\u4ee5\u4e0b\u4e24\u70b9\uff1a1\uff09\u91cd\u8981\u7684\u521b\u65b0\u7406\u5ff5\uff08\u5e76\u5728\u5c3d\u804c\u8c03\u67e5\u4e2d\u8fdb\u884c\u4e25\u683c\u7684\u538b\u529b\u6d4b\u8bd5\uff09\uff1b\u4ee5\u53ca 2\uff09\u83b7\u5f97\u6216\u80fd\u591f\u83b7\u5f97\u5fc5\u8981\u7684\u8d44\u6e90\uff0c\u4ee5\u5e2e\u52a9\u514b\u670d\u5ba2\u6237\u611f\u77e5\u5230\u7684\u8f6c\u6362\u6210\u672c\uff0c\u5e76\u8d62\u5f97\u8fd9\u4e9b\u5ba2\u6237\u3002<\/li>\n<\/ol>\n\n

    \u5f53\u8fd9\u4e00\u5207\u6700\u7ec8\u6784\u6210\u4e00\u4e2a\u6210\u529f\u7684\u6848\u4f8b\u65f6\uff0c\u4f60\u5f88\u53ef\u80fd\u5c31\u4e3a\u767e\u65e5\u8ba1\u5212\u521b\u9020\u4e86\u4e00\u4e2a\u6781\u5176\u6709\u7528\u7684\u673a\u4f1a\u3002.<\/p>","protected":false},"excerpt":{"rendered":"

    \u5728\u6240\u6709\u5546\u4e1a\u5c3d\u804c\u8c03\u67e5\u9879\u76ee\u4e2d\uff0c\u5ba2\u6237\u90fd\u7406\u6240\u5f53\u7136\u5730\u671f\u671b\u83b7\u5f97\u6070\u5f53\u7684\u54c1\u724c\u8d44\u4ea7\u5206\u6790\u3002\u7684\u786e\uff0c\u826f\u597d\u7684\u5c3d\u804c\u8c03\u67e5\u9700\u8981\u5fc5\u8981\u7684\u8861\u91cf\u6307\u6807\uff08\u4f8b\u5982\uff0c\u76f8\u5bf9\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u5728\u6700\u91cd\u8981\u5e02\u573a\u7684\u8868\u73b0\u2026\u2026\uff09\u3002<\/p>","protected":false},"author":[39],"featured_media":0,"template":"","meta":{"featured_image_background_position":"","promoted":false,"promoted-priority":0,"footnotes":""},"sector":[],"topic":[53,101,61,76,86,105],"audience":[],"insight-category":[145],"class_list":["post-543","insight","type-insight","status-publish","hentry","topic-best-practices","topic-brand-equity","topic-drivers-of-choice","topic-exit-multiple","topic-market-share-capture","topic-untapped-value","insight-category-drivers-of-choice","author-mark-stein"],"yoast_head":"\n025: The Greater Potential of Brand Equity Analysis to Drive Far More Significant Acquisition Returns and Deal Value - Matters Graph<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mattersgraph.com\/zh\/insights\/the-greater-potential-of-brand-equity-analysis-to-drive-far-more-significant-acquisition-returns-and-deal-value\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"025: The Greater Potential of Brand Equity Analysis to Drive Far More Significant Acquisition Returns and Deal Value - Matters Graph\" \/>\n<meta property=\"og:description\" content=\"In every commercial due diligence assignment, clients reasonably expect a proper brand equity analysis. And yes, good diligence requires the requisite measures (i.e., relative brand familiarity, performance on the most …\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mattersgraph.com\/zh\/insights\/the-greater-potential-of-brand-equity-analysis-to-drive-far-more-significant-acquisition-returns-and-deal-value\/\" \/>\n<meta property=\"og:site_name\" content=\"GRAPH Strategy LLC\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-09T01:37:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mattersgraph.com\/wp-content\/uploads\/2026\/04\/MG-DEFAULT-IMAGE.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mattersgraph.com\\\/insights\\\/the-greater-potential-of-brand-equity-analysis-to-drive-far-more-significant-acquisition-returns-and-deal-value\\\/\",\"url\":\"https:\\\/\\\/mattersgraph.com\\\/insights\\\/the-greater-potential-of-brand-equity-analysis-to-drive-far-more-significant-acquisition-returns-and-deal-value\\\/\",\"name\":\"025: The Greater Potential of Brand Equity Analysis to Drive Far More Significant Acquisition Returns and Deal Value - Matters Graph\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mattersgraph.com\\\/#website\"},\"datePublished\":\"2019-12-27T16:20:10+00:00\",\"dateModified\":\"2026-04-09T01:37:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mattersgraph.com\\\/insights\\\/the-greater-potential-of-brand-equity-analysis-to-drive-far-more-significant-acquisition-returns-and-deal-value\\\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mattersgraph.com\\\/insights\\\/the-greater-potential-of-brand-equity-analysis-to-drive-far-more-significant-acquisition-returns-and-deal-value\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mattersgraph.com\\\/insights\\\/the-greater-potential-of-brand-equity-analysis-to-drive-far-more-significant-acquisition-returns-and-deal-value\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mattersgraph.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Insights\",\"item\":\"https:\\\/\\\/mattersgraph.com\\\/insights\\\/all\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"025: The Greater Potential of Brand Equity Analysis to Drive Far More Significant Acquisition Returns and Deal Value\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mattersgraph.com\\\/#website\",\"url\":\"https:\\\/\\\/mattersgraph.com\\\/\",\"name\":\"Matters Graph\",\"description\":\"Matters Graph is a specialist buy-side-focused consultancy that provides objective fact-based commercial due diligence and value gen support for private equity and private lender clients.\",\"publisher\":{\"@id\":\"https:\\\/\\\/mattersgraph.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mattersgraph.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mattersgraph.com\\\/#organization\",\"name\":\"Matters Graph\",\"url\":\"https:\\\/\\\/mattersgraph.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/mattersgraph.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mattersgraph.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/MattersGraph_Stacked_Logo_CMYK_Orange-1-scaled.png\",\"contentUrl\":\"https:\\\/\\\/mattersgraph.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/MattersGraph_Stacked_Logo_CMYK_Orange-1-scaled.png\",\"width\":3840,\"height\":1650,\"caption\":\"Matters Graph\"},\"image\":{\"@id\":\"https:\\\/\\\/mattersgraph.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/matters-graph\\\/about\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"025: The Greater Potential of Brand Equity Analysis to Drive Far More Significant Acquisition Returns and Deal Value - Matters Graph","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mattersgraph.com\/zh\/insights\/the-greater-potential-of-brand-equity-analysis-to-drive-far-more-significant-acquisition-returns-and-deal-value\/","og_locale":"zh_CN","og_type":"article","og_title":"025: The Greater Potential of Brand Equity Analysis to Drive Far More Significant Acquisition Returns and Deal Value - Matters Graph","og_description":"In every commercial due diligence assignment, clients reasonably expect a proper brand equity analysis. And yes, good diligence requires the requisite measures (i.e., relative brand familiarity, performance on the most …","og_url":"https:\/\/mattersgraph.com\/zh\/insights\/the-greater-potential-of-brand-equity-analysis-to-drive-far-more-significant-acquisition-returns-and-deal-value\/","og_site_name":"GRAPH Strategy LLC","article_modified_time":"2026-04-09T01:37:07+00:00","og_image":[{"width":2400,"height":1350,"url":"https:\/\/mattersgraph.com\/wp-content\/uploads\/2026\/04\/MG-DEFAULT-IMAGE.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"5 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mattersgraph.com\/insights\/the-greater-potential-of-brand-equity-analysis-to-drive-far-more-significant-acquisition-returns-and-deal-value\/","url":"https:\/\/mattersgraph.com\/insights\/the-greater-potential-of-brand-equity-analysis-to-drive-far-more-significant-acquisition-returns-and-deal-value\/","name":"025: The Greater Potential of Brand Equity Analysis to Drive Far More Significant Acquisition Returns and Deal Value - Matters Graph","isPartOf":{"@id":"https:\/\/mattersgraph.com\/#website"},"datePublished":"2019-12-27T16:20:10+00:00","dateModified":"2026-04-09T01:37:07+00:00","breadcrumb":{"@id":"https:\/\/mattersgraph.com\/insights\/the-greater-potential-of-brand-equity-analysis-to-drive-far-more-significant-acquisition-returns-and-deal-value\/#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mattersgraph.com\/insights\/the-greater-potential-of-brand-equity-analysis-to-drive-far-more-significant-acquisition-returns-and-deal-value\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mattersgraph.com\/insights\/the-greater-potential-of-brand-equity-analysis-to-drive-far-more-significant-acquisition-returns-and-deal-value\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mattersgraph.com\/"},{"@type":"ListItem","position":2,"name":"Insights","item":"https:\/\/mattersgraph.com\/insights\/all\/"},{"@type":"ListItem","position":3,"name":"025: The Greater Potential of Brand Equity Analysis to Drive Far More Significant Acquisition Returns and Deal Value"}]},{"@type":"WebSite","@id":"https:\/\/mattersgraph.com\/#website","url":"https:\/\/mattersgraph.com\/","name":"\u4e8b\u9879\u56fe\u8868","description":"Matters Graph \u662f\u4e00\u5bb6\u4e13\u6ce8\u4e8e\u4e70\u65b9\u7684\u4e13\u4e1a\u54a8\u8be2\u516c\u53f8\uff0c\u4e3a\u79c1\u52df\u80a1\u6743\u548c\u79c1\u4eba\u8d37\u6b3e\u5ba2\u6237\u63d0\u4f9b\u5ba2\u89c2\u3001\u57fa\u4e8e\u4e8b\u5b9e\u7684\u5546\u4e1a\u5c3d\u804c\u8c03\u67e5\u548c\u4ef7\u503c\u521b\u9020\u652f\u6301\u3002.","publisher":{"@id":"https:\/\/mattersgraph.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mattersgraph.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-Hans"},{"@type":"Organization","@id":"https:\/\/mattersgraph.com\/#organization","name":"\u4e8b\u9879\u56fe\u8868","url":"https:\/\/mattersgraph.com\/","logo":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/mattersgraph.com\/#\/schema\/logo\/image\/","url":"https:\/\/mattersgraph.com\/wp-content\/uploads\/2026\/07\/MattersGraph_Stacked_Logo_CMYK_Orange-1-scaled.png","contentUrl":"https:\/\/mattersgraph.com\/wp-content\/uploads\/2026\/07\/MattersGraph_Stacked_Logo_CMYK_Orange-1-scaled.png","width":3840,"height":1650,"caption":"Matters Graph"},"image":{"@id":"https:\/\/mattersgraph.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/matters-graph\/about\/"]}]}},"_links":{"self":[{"href":"https:\/\/mattersgraph.com\/zh\/wp-json\/wp\/v2\/insight\/543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mattersgraph.com\/zh\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/mattersgraph.com\/zh\/wp-json\/wp\/v2\/types\/insight"}],"version-history":[{"count":4,"href":"https:\/\/mattersgraph.com\/zh\/wp-json\/wp\/v2\/insight\/543\/revisions"}],"predecessor-version":[{"id":1474,"href":"https:\/\/mattersgraph.com\/zh\/wp-json\/wp\/v2\/insight\/543\/revisions\/1474"}],"wp:attachment":[{"href":"https:\/\/mattersgraph.com\/zh\/wp-json\/wp\/v2\/media?parent=543"}],"wp:term":[{"taxonomy":"sector","embeddable":true,"href":"https:\/\/mattersgraph.com\/zh\/wp-json\/wp\/v2\/sector?post=543"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/mattersgraph.com\/zh\/wp-json\/wp\/v2\/topic?post=543"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/mattersgraph.com\/zh\/wp-json\/wp\/v2\/audience?post=543"},{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/mattersgraph.com\/zh\/wp-json\/wp\/v2\/insight-category?post=543"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/mattersgraph.com\/zh\/wp-json\/wp\/v2\/author?post=543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}