{"id":548,"date":"2019-12-31T16:37:39","date_gmt":"2019-12-31T16:37:39","guid":{"rendered":"https:\/\/mattersgraph.com\/?post_type=insight&#038;p=548"},"modified":"2026-06-22T13:30:05","modified_gmt":"2026-06-22T17:30:05","slug":"assessing-price-sensitivity","status":"publish","type":"insight","link":"https:\/\/mattersgraph.com\/zh\/insights\/assessing-price-sensitivity\/","title":{"rendered":"027\uff1a\u8bc4\u4f30\u4ef7\u683c\u654f\u611f\u5ea6"},"content":{"rendered":"<div  class=\"theme-block wp-block-group is-style-pull-left is-layout-flow wp-block-group-is-layout-flow\" ><p  class=\"appear-on-scroll is-style-intro wp-block-paragraph\" >\u4ef7\u683c\u654f\u611f\u6027\u662f\u4e00\u4e2a\u96be\u4ee5\u51c6\u786e\u89e3\u8bfb\u7684\u8bdd\u9898\uff0c\u5c24\u5176\u662f\u5728\u5f53\u524d\u5c3d\u804c\u8c03\u67e5\u7a97\u53e3\u671f\u901a\u5e38\u975e\u5e38\u7d27\u8feb\u7684\u60c5\u51b5\u4e0b\u3002\u6211\u89c1\u8fc7\u5f88\u591a\u54a8\u8be2\u62a5\u544a\uff0c\u6211\u8ba4\u4e3a\u5b83\u4eec\u5bf9\u4ef7\u683c\u654f\u611f\u6027\u7684\u89e3\u8bfb\u5b58\u5728\u504f\u5dee\u2014\u2014\u8981\u4e48\u9ad8\u4f30\u4e86\u4ef7\u683c\u5728\u51b3\u7b56\u8005\u9009\u62e9\u9a71\u52a8\u56e0\u7d20\u6392\u540d\u4e2d\u7684\u91cd\u8981\u6027\uff0c\u8981\u4e48\u4f4e\u4f30\u4e86\u4ef7\u683c\u7684\u91cd\u8981\u6027\u3002\u4ef7\u683c\u5728\u51b3\u7b56\u4e2d\u7684\u91cd\u8981\u6027\u5728\u4efb\u4f55\u6210\u719f\uff08\u6216\u5df2\u6210\u719f\uff09\u7684\u884c\u4e1a\u4e2d\u90fd\u662f\u4e00\u4e2a\u5173\u952e\u95ee\u9898\uff0c\u5e76\u4e14\u5728\u7ecf\u6d4e\u8870\u9000\u65f6\u671f\uff0c\u4ef7\u683c\u56e0\u7d20\u7684\u91cd\u8981\u6027\u53ef\u80fd\u4f1a\u8fdb\u4e00\u6b65\u51f8\u663e\u3002.<\/p>\n\n<p class=\"appear-on-scroll wp-block-paragraph\">\u6280\u672f\u5b9a\u4ef7\u65b9\u6cd5\u8bba\u65b9\u9762\u7684\u6587\u732e\u6d69\u5982\u70df\u6d77\uff0c\u4f46\u5c06\u7406\u8bba\u5e94\u7528\u4e8e\u5b9e\u9645\u5c3d\u804c\u8c03\u67e5\uff08\u6216\u4ef7\u503c\u521b\u9020\u5b9e\u8df5\uff09\u5374\u5145\u6ee1\u6311\u6218\uff0c\u6781\u6613\u5bfc\u81f4\u4ee3\u4ef7\u9ad8\u6602\u7684\u8bef\u89e3\u3002\u6211\u603b\u7ed3\u4e86\u8861\u91cf\u4ef7\u683c\u654f\u611f\u5ea6\u9762\u4e34\u7684\u4e09\u4e2a\u5e38\u89c1\u95ee\u9898\uff0c\u5e76\u63d0\u51fa\u4e86\u5e94\u5bf9\u8fd9\u4e9b\u6311\u6218\u7684\u5efa\u8bae\u3002.<\/p><\/div>\n\n<hr  class=\"appear-on-scroll wp-block-separator has-alpha-channel-opacity\" \/>\n\n<h2  class=\"appear-on-scroll wp-block-heading\" ><span class=\"text\">\u95ee\u9898 1 \u2013 \u81ea\u6211\u62a5\u544a<\/span><\/h2>\n\n<p class=\"appear-on-scroll wp-block-paragraph\">\u8981\u6c42\u4f01\u4e1a\u4e3b\u548c\u7ecf\u8425\u8005\u81ea\u884c\u62a5\u544a\u4ef7\u683c\u654f\u611f\u5ea6\u53ef\u80fd\u4f1a\u4ea7\u751f\u5047\u9633\u6027\u6216\u5047\u9634\u6027\u7ed3\u679c\u3002\u627f\u8ba4\u81ea\u5df1\u57fa\u4e8e\u4ef7\u683c\u9009\u62e9\u4ea7\u54c1\u6216\u4f9b\u5e94\u5546\u5bf9\u8bb8\u591a\u4e70\u5bb6\u6765\u8bf4\u662f\u4e00\u79cd\u96be\u4ee5\u542f\u9f7f\u7684\u8d1f\u62c5\uff0c\u800c\u4e14\u53ef\u80fd\u5bfc\u81f4\u5bf9\u4ef7\u683c\u91cd\u8981\u6027\u7684\u865a\u5047\u9648\u8ff0\u3002\u5728\u6700\u8fd1\u7684\u4e00\u4e2a\u5c3d\u804c\u8c03\u67e5\u6848\u4f8b\u4e2d\uff0c\u51b3\u7b56\u8005\u4e0d\u613f\u627f\u8ba4\u4ef7\u683c\u7684\u91cd\u8981\u6027\uff0c\u56e0\u4e3a\u4ed6\u4eec\u4e0d\u60f3\u7ed9\u4eba\u7559\u4e0b\u4e0d\u91cd\u89c6\u4ea7\u54c1\u8d28\u91cf\u6216\u5dee\u5f02\u5316\u7684\u5370\u8c61\u3002\u7136\u800c\uff0c\u968f\u7740\u6211\u4eec\u6df1\u5165\u5206\u6790\uff0c\u6211\u4eec\u53d1\u73b0\uff0c\u7531\u4e8e\u5408\u683c\u4f9b\u5e94\u5546\u4e4b\u95f4\u7684\u8d28\u91cf\u548c\u5dee\u5f02\u5316\u7a0b\u5ea6\u666e\u904d\u8f83\u4f4e\uff0c\u4ee5\u53ca\u884c\u4e1a\u5229\u6da6\u7387\u538b\u529b\uff0c\u4ef7\u683c\u7684\u91cd\u8981\u6027\u5b9e\u9645\u4e0a\u8d85\u8fc7\u4e86\u5176\u4ed6\u56e0\u7d20\u3002.<\/p>\n\n<h3  class=\"appear-on-scroll wp-block-heading\" ><span class=\"text\"><strong>\u63a8\u8350\u7684\u5c3d\u804c\u8c03\u67e5\u65b9\u6cd5\u2014\u2014\u95f4\u63a5\u63d0\u95ee\u4ee5\u6d88\u9664\u504f\u89c1<\/strong><\/span><\/h3>\n\n<p class=\"appear-on-scroll wp-block-paragraph\">\u4e3a\u4e86\u5e94\u5bf9\u672a\u80fd\u5145\u5206\u8ba4\u8bc6\u5230\u4ef7\u683c\u91cd\u8981\u6027\u7684\u98ce\u9669\uff0c\u6211\u4eec\u53ef\u4ee5\u501f\u9274\u4e00\u5bb6\u9c9c\u4e3a\u4eba\u77e5\u7684\u653f\u6cbb\u6c11\u8c03\u516c\u53f8\u2014\u2014\u7279\u62c9\u6cd5\u52a0\u96c6\u56e2\uff08The Trafalgar Group\uff09\u7684\u7ecf\u9a8c\u3002\u7279\u62c9\u6cd5\u52a0\u96c6\u56e2\u66fe\u8fdb\u884c\u8fc7\u5c11\u6570\u51e0\u9879\u9884\u6d4b\u5510\u7eb3\u5fb7\u00b7\u7279\u6717\u666e2016\u5e74\u603b\u7edf\u5927\u9009\u7ed3\u679c\u7684\u6c11\u8c03\u4e4b\u4e00\u3002\u9664\u4e86\u8be2\u95ee\u53d7\u8bbf\u8005\u8ba1\u5212\u6295\u7968\u7ed9\u8c01\u4e4b\u5916\uff0c\u7279\u62c9\u6cd5\u52a0\u96c6\u56e2\u8fd8\u8be2\u95ee\u4e86\u4ed6\u4eec\u8ba4\u4e3a\u8c01\u4f1a\u80dc\u51fa\u3002&nbsp;<em>\u4ed6\u4eec\u7684\u90bb\u5c45&nbsp;<\/em>\u4f1a\u6295\u8d5e\u6210\u7968\u3002.<sup data-fn=\"90a63778-f682-4ee2-8ef8-2ce3778a47ff\" class=\"fn\"><a href=\"#90a63778-f682-4ee2-8ef8-2ce3778a47ff\" id=\"90a63778-f682-4ee2-8ef8-2ce3778a47ff-link\">1<\/a><\/sup> \u7279\u6717\u666e\u5728\u540e\u4e00\u4e2a\u95ee\u9898\u4e0a\u7684\u8868\u73b0\u66f4\u597d\uff0c\u8fd9\u4fc3\u4f7f\u7279\u62c9\u6cd5\u52a0\u8c03\u6574\u4e86\u5176\u6a21\u578b\uff0c\u5e76\u51c6\u786e\u9884\u6d4b\u4e86\u9009\u4e3e\u7ed3\u679c\u3002.<\/p>\n\n<p class=\"appear-on-scroll wp-block-paragraph\">\u6211\u4eec\u6cbf\u7528\u4e86\u4e0e\u201c\u9009\u62e9\u9a71\u52a8\u56e0\u7d20\u201d\u7814\u7a76\u7c7b\u4f3c\u7684\u65b9\u6cd5\uff0c\u8be2\u95eeB2B\u5ba2\u6237\u5982\u4f55\u770b\u5f85\u4ef7\u683c\u4ee5\u53ca\u4ed6\u4eec\u7684\u60f3\u6cd5\u3002&nbsp;<em>\u4ed6\u4eec\u7684&nbsp;<\/em><em>\u7ade\u4e89\u5bf9\u624b\u548c\u540c\u884c\u516c\u53f8&nbsp;<\/em>\u901a\u8fc7\u4e86\u89e3\u4ef7\u683c\uff0c\u6211\u4eec\u53ef\u4ee5\u66f4\u51c6\u786e\u5730\u4e86\u89e3\u5ba2\u6237\u662f\u5982\u4f55\u8003\u8651\u4ef7\u683c\u7684\u3002.<\/p>\n\n<h2  class=\"appear-on-scroll wp-block-heading\" ><span class=\"text\">\u95ee\u9898 2 \u2013 \u76f8\u4e92\u7ade\u4e89\u7684\u6fc0\u52b1<\/span><\/h2>\n\n<p class=\"appear-on-scroll wp-block-paragraph\">\u6211\u7ecf\u5e38\u770b\u5230\u7684\u53e6\u4e00\u4e2a\u9519\u8bef\u662f\uff0c\u5c3d\u804c\u8c03\u67e5\u5de5\u4f5c\u5ffd\u7565\u4e86\u4e70\u65b9\u73b0\u6709\u7684\u5177\u4f53\u7ee9\u6548\u7ba1\u7406\u63aa\u65bd\u548c\/\u6216\u6fc0\u52b1\u673a\u5236\u3002\u901a\u5e38\u60c5\u51b5\u4e0b\uff0c\u8fd9\u4e9b\u63aa\u65bd\u4f1a\u5f71\u54cd\u5230\u539f\u672c\u5408\u7406\u7684\u7ecf\u6d4e\u884c\u4e3a\u3002\u9274\u4e8e\u5927\u578b\u516c\u53f8\u66f4\u590d\u6742\u7684\u5c42\u7ea7\u7ed3\u6784\u3001\u5956\u91d1\u5236\u5ea6\u548c\u5185\u90e8\u62a5\u544a\u673a\u5236\uff0c\u6211\u8ba4\u4e3a\u804c\u80fd\u548c\u89d2\u8272\u76f8\u5173\u7684\u6fc0\u52b1\u63aa\u65bd\u7684\u5b58\u5728\u53ca\u5176\u5f71\u54cd\u53ef\u80fd\u66f4\u4e3a\u6df1\u8fdc\u3002.<\/p>\n\n<h3  class=\"appear-on-scroll wp-block-heading\" ><span class=\"text\">\u63a8\u8350\u7684\u5c3d\u804c\u8c03\u67e5\u65b9\u6cd5\u2014\u2014\u6316\u6398\u9a71\u52a8\u4e2a\u4eba\u884c\u4e3a\u7684\u6fc0\u52b1\u56e0\u7d20<\/span><\/h3>\n\n<p class=\"appear-on-scroll wp-block-paragraph\">\u5728\u6700\u8fd1\u7684\u4e00\u6b21\u9879\u76ee\u4e2d\uff0c\u6211\u4eec\u901a\u8fc7\u591a\u8f6e\u8ffd\u95ee\u201c\u4e3a\u4ec0\u4e48\u201d\u53d1\u73b0\uff0c\u91c7\u8d2d\u7ecf\u7406\u4eec\u5728\u91c7\u8d2d\u4e00\u7cfb\u5217\u540c\u8d28\u5316\u7a0b\u5ea6\u8f83\u9ad8\u7684\u5de5\u4e1a\u4ea7\u54c1\u65f6\uff0c\u5c24\u5176\u5173\u6ce8\u635f\u76ca\u8868\u4e2d\u7684\u8fd0\u8d39\u9879\u76ee\uff0c\u800c\u975e\u5b9e\u9645\u7684\u5355\u4f4d\u6210\u672c\u3002\u8fd9\u89e3\u91ca\u4e86\u4e3a\u4f55\u5c3d\u7ba1\u4ea7\u54c1\u5dee\u5f02\u5316\u7a0b\u5ea6\u4e0d\u9ad8\uff0c\u5229\u6da6\u7387\u5374\u4f9d\u7136\u5f88\u9ad8\u3002\u91c7\u8d2d\u4eba\u5458\u627f\u8ba4\u4ed6\u4eec\u4e0d\u592a\u5173\u6ce8\u5355\u4f4d\u6210\u672c\u2014\u2014\u4e5f\u5c31\u662f\u8bf4\uff0c\u4ed6\u4eec\u4e0d\u613f\u5728\u8fd9\u4e9b\u91c7\u8d2d\u4e2d\u8d27\u6bd4\u4e09\u5bb6\uff0c\u800c\u662f\u503e\u5411\u4e8e\u5229\u7528\u67d0\u4e9b\u4f9b\u5e94\u5546\u63d0\u4f9b\u7684\u6279\u91cf\u8fd0\u8d39\u6298\u6263\u3002\u4e3a\u4ec0\u4e48\u5462\uff1f\u56e0\u4e3a\u91c7\u8d2d\u7ecf\u7406\u4eec\u53d1\u73b0\uff0c\u6700\u5bb9\u6613\u83b7\u5f97\u201c\u8282\u7701\u6210\u672c\u201d\u8ba4\u53ef\u7684\u65b9\u5f0f\u5c31\u662f\u6307\u51fa\u635f\u76ca\u8868\u4e2d\u7684\u8fd0\u8d39\u9879\u76ee\uff1b\u4ed6\u4eec\u80fd\u591f\u8bc1\u660e\u81ea\u5df1\u201c\u8282\u7701\u201d\u4e86\u6210\u672c\uff0c\u5c31\u80fd\u83b7\u5f97\u5956\u52b1\uff08\u7531\u4e8e\u4ed6\u4eec\u7684\u96c7\u4e3b\u5c06\u8fd0\u8d39\u5360\u5355\u4f4d\u6210\u672c\u7684\u767e\u5206\u6bd4\u4f5c\u4e3a\u8861\u91cf\u6807\u51c6\uff0c\u8fd9\u79cd\u201c\u8282\u7701\u201d\u663e\u5f97\u66f4\u52a0\u660e\u663e\uff09\u3002\u6df1\u5165\u8c03\u67e5\u540e\uff0c\u6211\u4eec\u5f97\u51fa\u4e24\u70b9\u7ed3\u8bba\uff1a1\uff09\u8fd9\u4e9b\u5546\u4e1a\u5ba2\u6237\u5bf9\u8fd9\u4e9b\u4ea7\u54c1\u7684\u4ef7\u683c\u5e76\u4e0d\u7279\u522b\u654f\u611f\uff1b2\uff09\u8fd9\u4e9b\u91c7\u8d2d\u4eba\u5458\u7684\u91c7\u8d2d\u7ecf\u9a8c\u5e76\u4e0d\u4e30\u5bcc\u3002.<\/p>\n\n<h2  class=\"appear-on-scroll wp-block-heading\" ><span class=\"text\"><strong>\u95ee\u9898 3 \u2013 \u76f8\u4e92\u51b2\u7a81\u7684\u9884\u7b97\u4f18\u5148\u4e8b\u9879<\/strong><\/span><\/h2>\n\n<p class=\"appear-on-scroll wp-block-paragraph\">\u5728\u8bb8\u591a\u7ec4\u7ec7\u4e2d\uff0c\u8d44\u672c\u652f\u51fa\u9884\u7b97\u7684\u4e89\u593a\u4ece\u672a\u505c\u6b62\u3002\u5ba2\u6237\u901a\u5e38\u4f1a\u60f3\u65b9\u8bbe\u6cd5\u51cf\u5c11\u4f18\u5148\u7ea7\u8f83\u4f4e\u7684\u8d44\u672c\u652f\u51fa\uff0c\u4ee5\u6362\u53d6\u540e\u671f\u8fd0\u8425\u652f\u51fa\uff08\u8d22\u52a1\u90e8\u95e8\u53ef\u80fd\u4f1a\u9f13\u52b1\u589e\u52a0\u53ef\u53d8\u6210\u672c\u800c\u975e\u56fa\u5b9a\u6210\u672c\uff09\u3002\u5728\u8bb8\u591a\u60c5\u51b5\u4e0b\uff0c\u524d\u671f\u652f\u51fa\u51cf\u5c11\u4f1a\u5bfc\u81f4\u540e\u7eed\u91c7\u8d2d\u589e\u52a0\u3002<em>&nbsp;\u51cf\u5c11<\/em>&nbsp;\u91cd\u70b9\u653e\u5728\u8017\u6750\u3001\u9644\u52a0\u7ec4\u4ef6\u3001\u8bb8\u53ef\u8bc1\u7eed\u671f\u6216\u7ef4\u62a4\u670d\u52a1\u4e0a\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u4e0b\u6e38\u6d88\u8d39\u8005\u5f80\u5f80\u4f1a\u5bf9\u4ef7\u683c\u611f\u5230\u4e0d\u6ee1\uff0c\u4f46\u5374\u51e0\u4e4e\u65e0\u80fd\u4e3a\u529b\u3002\u9274\u4e8e\u6b64\uff0c\u4f9b\u5e94\u5546\u5e94\u8be5\u601d\u8003\u7684\u95ee\u9898\u5e94\u8be5\u662f\uff1a&nbsp;<em>\u5982\u4f55\u4f18\u5316\u5b9a\u4ef7\u7b56\u7565\u4ee5\u83b7\u53d6\u6700\u5927\u7684\u751f\u547d\u5468\u671f\u4ef7\u503c\uff1f<\/em><\/p>\n\n<h3  class=\"appear-on-scroll wp-block-heading\" ><span class=\"text\">\u63a8\u8350\u7684\u5c3d\u804c\u8c03\u67e5\u65b9\u6cd5\u2014\u2014\u5728\u8fdb\u884c\u5e02\u573a\u7ec6\u5206\u65f6\u8003\u8651\u7ec4\u7ec7\u7ed3\u6784<\/span><\/h3>\n\n<p class=\"appear-on-scroll wp-block-paragraph\">\u8fd9\u4e2a\u95ee\u9898\u7684\u7b54\u6848\u53ef\u4ee5\u901a\u8fc7\u8c03\u67e5\u7ec4\u7ec7\u5185\u90e8\u54ea\u4e9b\u4eba\u662f\u2026\u2026\u6765\u83b7\u5f97\u3002&nbsp;<em>\u6d88\u8d39&nbsp;<\/em>\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u4ee5\u53ca\u6d88\u8d39\u8005\u662f\u5426\u4e0e\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u6240\u6709\u8005\u662f\u540c\u4e00\u6279\u4eba\uff0c\u548c\/\u6216\u4ed6\u4eec\u662f\u5426\u4f4d\u4e8e\u540c\u4e00\u7ec4\u7ec7\u7ed3\u6784\u4e2d\u3002&nbsp;<em>\u524d\u671f\u652f\u51fa\u51b3\u7b56\u8005\uff08\u6216\u591a\u4eba\uff09<\/em>. \u5982\u679c\u60a8\u53d1\u73b0\u540c\u4e00\u7c7b\u5ba2\u6237\u7fa4\u4f53\u4e2d\u5b58\u5728\u4e0d\u540c\u7684\u4eba\u5458\/\u804c\u80fd\uff0c\u8bf7\u786e\u5b9a\u8fd9\u79cd\u60c5\u51b5\u662f\u5426\u5e94\u88ab\u89c6\u4e3a\u4e00\u4e2a\u72ec\u7acb\u7684\u5ba2\u6237\u7ec6\u5206\u7fa4\u4f53\uff0c\u5e76\u786e\u5b9a\u8be5\u7ec6\u5206\u7fa4\u4f53\u7684\u89c4\u6a21\u3002\u5728\u6700\u8fd1\u4e00\u9879\u4e0e\u5efa\u7b51\u4ea7\u54c1\u76f8\u5173\u7684\u9879\u76ee\u4e2d\uff0c\u6211\u4eec\u53d1\u73b0\u4e86\u4e00\u79cd\u6a21\u5f0f\uff1a\u5bf9\u4e8e\u4e13\u4e1a\u6027\u8f83\u4f4e\u7684\u5efa\u7b51\uff0c\u5176\u521d\u59cb\u91c7\u8d2d\u51b3\u7b56\u5f80\u5f80\u7531\u5f00\u53d1\u5546\/\u4e1a\u4e3b\u800c\u975e\u4e0b\u6e38\u4ea7\u54c1\u53ca\u76f8\u5173\u8017\u6750\u7684\u5b9e\u9645\u7528\u6237\u505a\u51fa\u3002\u8fd9\u5bfc\u81f4\u7528\u6237\u5bf9\u524d\u671f\u786c\u4ef6\u91c7\u8d2d\u7684\u652f\u4ed8\u610f\u613f\u8f83\u4f4e\uff0c\u4ece\u800c\u663e\u8457\u5f71\u54cd\u4e86\u5e02\u573a\u4efd\u989d\uff0c\u5e76\u7f13\u89e3\u4e86\u4e0b\u6e38\u8017\u6750\u7684\u4ef7\u683c\u538b\u529b\u3002.<\/p>\n\n<div class=\"wp-block-theme-blocks-footnotes appear-on-scroll is-style-pull-left\"><div class=\"block-label\">\u811a\u6ce8\/\u6765\u6e90<\/div><div class=\"block-footnotes\">\n<ol class=\"wp-block-footnotes\"><li id=\"90a63778-f682-4ee2-8ef8-2ce3778a47ff\">1. \u5409\u59c6\u00b7\u65af\u5ef7\u68ee\uff0c\u201c\u6c11\u8c03\u663e\u793a\u4f60\u7684\u90bb\u5c45\u6b63\u5728\u6295\u7968\u7ed9\u7279\u6717\u666e\u201d\uff0c2016 \u5e74 11 \u6708 2 \u65e5\u3002. <a href=\"#90a63778-f682-4ee2-8ef8-2ce3778a47ff-link\" aria-label=\"\u8df3\u8f6c\u5230\u811a\u6ce8\u5f15\u7528 1\">\u21a9\ufe0e<\/a><\/li><\/ol>\n\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>\u4ef7\u683c\u654f\u611f\u5ea6\u662f\u4e00\u4e2a\u96be\u4ee5\u6b63\u786e\u89e3\u8bfb\u7684\u8bdd\u9898\u2014\u2014\u5728\u5f53\u524d\u5c3d\u804c\u8c03\u67e5\u7a97\u53e3\u671f\u901a\u5e38\u90fd\u5f88\u7d27\u5f20\u7684\u60c5\u51b5\u4e0b\uff0c\u66f4\u662f\u5982\u6b64\u3002\u6211\u770b\u8fc7\u5f88\u591a\u54a8\u8be2\u62a5\u544a\uff0c\u5176\u4e2d\u2026\u2026<\/p>","protected":false},"author":[39],"featured_media":0,"template":"","meta":{"featured_image_background_position":"","promoted":false,"promoted-priority":0,"footnotes":"[{\"content\":\"1. Jim Stinson, \u201cPolls Show Your Neighbor Is Voting for Trump,\u201d November 2, 2016.\",\"id\":\"90a63778-f682-4ee2-8ef8-2ce3778a47ff\"}]"},"sector":[],"topic":[53,61,78,79,81,67],"audience":[],"insight-category":[141],"class_list":["post-548","insight","type-insight","status-publish","hentry","topic-best-practices","topic-drivers-of-choice","topic-price","topic-price-sensitivity","topic-pricing-management-strategy","topic-value-development-generation","insight-category-profit-pricing","author-mark-stein"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>027: Assessing Price Sensitivity - Matters Graph<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mattersgraph.com\/zh\/insights\/assessing-price-sensitivity\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"027: Assessing Price Sensitivity - Matters Graph\" \/>\n<meta property=\"og:description\" content=\"Price sensitivity is a tricky subject to interpret correctly \u2013 doubly so in the tight timeframes common to current diligence windows. I\u2019ve seen a lot of consulting reports that I &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mattersgraph.com\/zh\/insights\/assessing-price-sensitivity\/\" \/>\n<meta property=\"og:site_name\" content=\"GRAPH Strategy LLC\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-22T17:30:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mattersgraph.com\/wp-content\/uploads\/2026\/04\/MG-DEFAULT-IMAGE.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mattersgraph.com\\\/insights\\\/assessing-price-sensitivity\\\/\",\"url\":\"https:\\\/\\\/mattersgraph.com\\\/insights\\\/assessing-price-sensitivity\\\/\",\"name\":\"027: Assessing Price Sensitivity - Matters Graph\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mattersgraph.com\\\/#website\"},\"datePublished\":\"2019-12-31T16:37:39+00:00\",\"dateModified\":\"2026-06-22T17:30:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mattersgraph.com\\\/insights\\\/assessing-price-sensitivity\\\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mattersgraph.com\\\/insights\\\/assessing-price-sensitivity\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mattersgraph.com\\\/insights\\\/assessing-price-sensitivity\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mattersgraph.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Insights\",\"item\":\"https:\\\/\\\/mattersgraph.com\\\/insights\\\/all\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"027: Assessing Price Sensitivity\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mattersgraph.com\\\/#website\",\"url\":\"https:\\\/\\\/mattersgraph.com\\\/\",\"name\":\"Matters Graph\",\"description\":\"Matters Graph is a specialist buy-side-focused consultancy that provides objective fact-based commercial due diligence and value gen support for private equity and private lender clients.\",\"publisher\":{\"@id\":\"https:\\\/\\\/mattersgraph.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mattersgraph.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mattersgraph.com\\\/#organization\",\"name\":\"Matters Graph\",\"url\":\"https:\\\/\\\/mattersgraph.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/mattersgraph.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mattersgraph.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/MattersGraph_Stacked_Logo_CMYK_Orange-1-scaled.png\",\"contentUrl\":\"https:\\\/\\\/mattersgraph.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/MattersGraph_Stacked_Logo_CMYK_Orange-1-scaled.png\",\"width\":3840,\"height\":1650,\"caption\":\"Matters Graph\"},\"image\":{\"@id\":\"https:\\\/\\\/mattersgraph.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/matters-graph\\\/about\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"027\uff1a\u8bc4\u4f30\u4ef7\u683c\u654f\u611f\u5ea6 - \u91cd\u8981\u6027\u56fe\u8868","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mattersgraph.com\/zh\/insights\/assessing-price-sensitivity\/","og_locale":"zh_CN","og_type":"article","og_title":"027: Assessing Price Sensitivity - Matters Graph","og_description":"Price sensitivity is a tricky subject to interpret correctly \u2013 doubly so in the tight timeframes common to current diligence windows. I\u2019ve seen a lot of consulting reports that I &hellip;","og_url":"https:\/\/mattersgraph.com\/zh\/insights\/assessing-price-sensitivity\/","og_site_name":"GRAPH Strategy LLC","article_modified_time":"2026-06-22T17:30:05+00:00","og_image":[{"width":2400,"height":1350,"url":"https:\/\/mattersgraph.com\/wp-content\/uploads\/2026\/04\/MG-DEFAULT-IMAGE.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"4 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mattersgraph.com\/insights\/assessing-price-sensitivity\/","url":"https:\/\/mattersgraph.com\/insights\/assessing-price-sensitivity\/","name":"027\uff1a\u8bc4\u4f30\u4ef7\u683c\u654f\u611f\u5ea6 - \u91cd\u8981\u6027\u56fe\u8868","isPartOf":{"@id":"https:\/\/mattersgraph.com\/#website"},"datePublished":"2019-12-31T16:37:39+00:00","dateModified":"2026-06-22T17:30:05+00:00","breadcrumb":{"@id":"https:\/\/mattersgraph.com\/insights\/assessing-price-sensitivity\/#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mattersgraph.com\/insights\/assessing-price-sensitivity\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mattersgraph.com\/insights\/assessing-price-sensitivity\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mattersgraph.com\/"},{"@type":"ListItem","position":2,"name":"Insights","item":"https:\/\/mattersgraph.com\/insights\/all\/"},{"@type":"ListItem","position":3,"name":"027: Assessing Price Sensitivity"}]},{"@type":"WebSite","@id":"https:\/\/mattersgraph.com\/#website","url":"https:\/\/mattersgraph.com\/","name":"\u4e8b\u9879\u56fe\u8868","description":"Matters Graph \u662f\u4e00\u5bb6\u4e13\u6ce8\u4e8e\u4e70\u65b9\u7684\u4e13\u4e1a\u54a8\u8be2\u516c\u53f8\uff0c\u4e3a\u79c1\u52df\u80a1\u6743\u548c\u79c1\u4eba\u8d37\u6b3e\u5ba2\u6237\u63d0\u4f9b\u5ba2\u89c2\u3001\u57fa\u4e8e\u4e8b\u5b9e\u7684\u5546\u4e1a\u5c3d\u804c\u8c03\u67e5\u548c\u4ef7\u503c\u521b\u9020\u652f\u6301\u3002.","publisher":{"@id":"https:\/\/mattersgraph.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mattersgraph.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-Hans"},{"@type":"Organization","@id":"https:\/\/mattersgraph.com\/#organization","name":"\u4e8b\u9879\u56fe\u8868","url":"https:\/\/mattersgraph.com\/","logo":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/mattersgraph.com\/#\/schema\/logo\/image\/","url":"https:\/\/mattersgraph.com\/wp-content\/uploads\/2026\/07\/MattersGraph_Stacked_Logo_CMYK_Orange-1-scaled.png","contentUrl":"https:\/\/mattersgraph.com\/wp-content\/uploads\/2026\/07\/MattersGraph_Stacked_Logo_CMYK_Orange-1-scaled.png","width":3840,"height":1650,"caption":"Matters Graph"},"image":{"@id":"https:\/\/mattersgraph.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/matters-graph\/about\/"]}]}},"_links":{"self":[{"href":"https:\/\/mattersgraph.com\/zh\/wp-json\/wp\/v2\/insight\/548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mattersgraph.com\/zh\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/mattersgraph.com\/zh\/wp-json\/wp\/v2\/types\/insight"}],"version-history":[{"count":6,"href":"https:\/\/mattersgraph.com\/zh\/wp-json\/wp\/v2\/insight\/548\/revisions"}],"predecessor-version":[{"id":2177,"href":"https:\/\/mattersgraph.com\/zh\/wp-json\/wp\/v2\/insight\/548\/revisions\/2177"}],"wp:attachment":[{"href":"https:\/\/mattersgraph.com\/zh\/wp-json\/wp\/v2\/media?parent=548"}],"wp:term":[{"taxonomy":"sector","embeddable":true,"href":"https:\/\/mattersgraph.com\/zh\/wp-json\/wp\/v2\/sector?post=548"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/mattersgraph.com\/zh\/wp-json\/wp\/v2\/topic?post=548"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/mattersgraph.com\/zh\/wp-json\/wp\/v2\/audience?post=548"},{"taxonomy":"insight-category","embeddable":true,"href":"https:\/\/mattersgraph.com\/zh\/wp-json\/wp\/v2\/insight-category?post=548"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/mattersgraph.com\/zh\/wp-json\/wp\/v2\/author?post=548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}