{"id":558,"date":"2020-12-30T16:48:45","date_gmt":"2020-12-30T16:48:45","guid":{"rendered":"https:\/\/mattersgraph.com\/?post_type=insight&p=558"},"modified":"2026-04-09T01:39:30","modified_gmt":"2026-04-09T01:39:30","slug":"pricing-journeys","status":"publish","type":"insight","link":"https:\/\/mattersgraph.com\/zh\/insights\/pricing-journeys\/","title":{"rendered":"029\uff1a\u5b9a\u4ef7\u6d41\u7a0b"},"content":{"rendered":"

\u8fd9\u7bc7 GRAPH Papers\u00ae \u6587\u7ae0\u7684\u8d77\u6e90\u53ef\u4ee5\u8ffd\u6eaf\u5230\u6700\u8fd1\u7684\u5ba2\u6237\u8981\u6c42\uff1a\u7531\u4e8e\u4ea4\u6613\u4ef7\u683c\u9700\u8981\u5f3a\u6709\u529b\u7684\u4ef7\u503c\u521b\u9020\u8ba1\u5212\uff0c\u5ba2\u6237\u4e00\u76f4\u5728\u4e0d\u65ad\u63a8\u52a8\u56f4\u7ed5 EBITDA \u589e\u957f\u7684\u9879\u76ee\u3002.<\/p>\n\n

\u4f5c\u4e3a\u5546\u4e1a\u4e13\u5bb6\uff0c\u6211\u4eec\u8ba4\u4e3a\u63d0\u5347\u8425\u6536\u4e3b\u8981\u53d6\u51b3\u4e8e\u4ee5\u4e0b\u56db\u4e2a\u56e0\u7d20\uff1a<\/p>\n\n

    \n
  1. \u8d62\u5f97\u5408\u9002\u7684\u5ba2\u6237\u2026\u2026<\/li>\n\n\n\n
  2. \u2026\u2026\u6700\u5927\u5316\u94b1\u5305\u4efd\u989d\u2026\u2026<\/li>\n\n\n\n
  3. \u2026\u2026\u53ea\u8981\u4ea7\u54c1\u7ec4\u5408\u5f97\u5f53\u2026\u2026<\/li>\n\n\n\n
  4. \u2026\u2026\u5e76\u6709\u6548\u5730\u4e3a\u8fd9\u4e9b\u4ea7\u54c1\u5b9a\u4ef7\u3002.<\/li>\n<\/ol><\/div>\n\n
    \n\n

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    \u6211\u4eec\u8fd1\u671f\u4e00\u76f4\u5728\u63a2\u7d22\u4ea7\u54c1\u4ef7\u683c\u548c\u7ec4\u5408\u65b9\u9762\u7684\u8003\u91cf\u56e0\u7d20\uff0c\u5e76\u5df2\u5b8c\u5584\u4e86\u4e00\u5957\u884c\u4e4b\u6709\u6548\u7684\u5b9a\u4ef7\u4f18\u5316\u65b9\u6cd5\u3002\u6211\u4eec\u6b63\u4e0e\u5ba2\u6237\u5408\u4f5c\uff0c\u4e0d\u65ad\u5b8c\u5584\u548c\u6539\u8fdb\u8fd9\u5957\u65b9\u6cd5\u3002\u6211\u5f88\u4e50\u610f\u5728\u6b64\u7b80\u8981\u4ecb\u7ecd\u4e00\u4e0b\uff0c\u4e5f\u6b22\u8fce\u5404\u4f4d\u63d0\u51fa\u95ee\u9898\u548c\u5efa\u8bae\u3002\u5e0c\u671b\u8fd9\u80fd\u542f\u53d1\u4f60\u4eec\u7684\u601d\u8003\u3002.<\/p>\n\n

    \u5f53\u7136\uff0c\u6211\u4eec\u8fd8\u53ef\u4ee5\u5c06\u8003\u8651\u8303\u56f4\u6269\u5927\u5230\u4ea7\u54c1\u6539\u8fdb\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u5b9a\u4ef7\u2014\u2014\u4f46\u5927\u591a\u6570\u516c\u53f8\u6ca1\u6709\u80fd\u529b\u4e0d\u65ad\u5730\u91cd\u65b0\u5b9a\u4e49\u548c\u91cd\u65b0\u8bbe\u8ba1\u4ed6\u4eec\u7684\u4ea7\u54c1\uff0c\u800c\u4e14 \u7b49\u5f85 <\/em>\u5728\u4e0b\u4e00\u4e2a\u4ea7\u54c1\u5468\u671f\u4e2d\u7740\u624b\u8fdb\u884c\u5b9a\u4ef7\u6539\u8fdb\u53ef\u80fd\u4f1a\u5e26\u6765\u975e\u5e38\u5927\u7684\u673a\u4f1a\u6210\u672c\u3002\u6b64\u5916\uff0c\u5b9a\u4ef7\u8c03\u6574\u7684\u5b9e\u65bd\u901f\u5ea6\u51e0\u4e4e\u603b\u662f\u6bd4\u4ea7\u54c1\u8f6c\u578b\u5feb\u5f97\u591a\u3002.<\/p>\n\n

    \u6211\u4eec\u7684\u7075\u611f\u6e90\u4e8e\u53d1\u73b0\u5927\u591a\u6570\u7ec4\u7ec7\u5728\u5b9a\u4ef7\u65b9\u9762\u5b58\u5728\u8ba4\u77e5\u4e0a\u7684\u4e0d\u8db3\u3002\u5982\u4eca\uff0c\u8bb8\u591a\u7ec4\u7ec7\u4ece\u9500\u552e\uff08\u4ef7\u683c\u63a7\u5236\uff09\u3001\u5e02\u573a\u8425\u9500\uff08\u5b9a\u4ef7\u7b56\u7565\uff09\u3001\u4ea7\u54c1\uff08\u4ea7\u54c1\u7ba1\u7406\uff09\u548c\/\u6216\u6218\u7565\uff08\u901a\u5e38\u662f\u4e00\u6b21\u6027\u4e3e\u63aa\uff09\u56db\u4e2a\u89d2\u5ea6\u6765\u5904\u7406\u5b9a\u4ef7\u95ee\u9898\u3002\u6211\u4eec\u8ba4\u4e3a\uff0c\u56f4\u7ed5\u4ef7\u683c\u7684\u5927\u90e8\u5206\u8bed\u8a00\u548c\u6846\u67b6\u90fd\u5efa\u7acb\u5728\u8fd9\u56db\u4e2a\u5b64\u7acb\u7684\u89c6\u89d2\u4e4b\u4e0b\uff0c\u5e76\u53cd\u6620\u4e86\u8fd9\u4e9b\u89c6\u89d2\u7684\u5c40\u9650\u6027\u3002\u5f53\u5b9a\u4ef7\u6539\u8fdb\u7684\u673a\u4f1a\u76f8\u5bf9\u7b80\u5355\u65f6\u2014\u2014\u4f8b\u5982\uff0c\u73b0\u6709SKU\u7684\u5b9a\u4ef7\u8fd9\u4e00\u6280\u672f\u6027\u95ee\u9898\u2014\u2014\u8fd9\u79cd\u65b9\u5f0f\u5c1a\u53ef\u63a5\u53d7\u3002\u4f46\u66f4\u91cd\u8981\u7684\u5b9a\u4ef7\u6539\u8fdb\u2014\u2014\u4f8b\u5982\uff0c\u91cd\u5927\u7684\u4ef7\u683c\u8c03\u6574\u6216\u5168\u65b0\u7684\u4ef7\u683c\u7ed3\u6784\u2014\u2014\u5f80\u5f80\u88ab\u6401\u7f6e\uff0c\u7b49\u5f85\u4e0b\u4e00\u6b21\u4ea7\u54c1\u53d1\u5e03\u6765\u63a8\u52a8\u5fc5\u8981\u7684\u534f\u8c03\u548c\u5206\u6790\uff0c\u4ece\u800c\u6700\u7ec8\u53d6\u5f97\u6210\u529f\u3002\u6211\u4eec\u7684\u76ee\u6807\u662f\u5f15\u5165\u4e00\u79cd\u65b9\u6cd5\uff08\u4ee5\u53ca\u81f3\u5173\u91cd\u8981\u7684\u6846\u67b6\u548c\u8bed\u8a00\uff09\uff0c\u4ee5\u4fbf\u66f4\u79ef\u6781\u4e3b\u52a8\u5730\u5e94\u5bf9\u91cd\u5927\u7684\u5b9a\u4ef7\u6539\u8fdb\u3002.<\/p>\n\n

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      \n
    1. \u4ef7\u683c\u5468\u671f\u2014\u2014\u4ef7\u683c\u8c03\u6574\u7684\u9891\u7387<\/li>\n\n\n\n
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    3. \u6210\u4ea4\u4ef7\u2014\u2014\u5b9e\u9645\u5230\u624b\u4ef7\u683c\u5360\u6807\u4ef7\u7684\u767e\u5206\u6bd4\u3002<\/li>\n\n\n\n
    4. \u4ef7\u683c\u6ea2\u4ef7\u2014\u2014\u63d0\u9ad8\u201c\u52a0\u4ef7\u201d\u6216\u6bdb\u5229\u7387<\/li>\n\n\n\n
    5. \u8ba1\u8d39\u5468\u671f\u2014\u2014\u878d\u8d44\u3001\u8ba2\u9605\u3001\u6536\u76ca\u5206\u6210\u6216\u5176\u4ed6\u5206\u644a\u5ba2\u6237\u6210\u672c\u7684\u65b9\u5f0f<\/li>\n\n\n\n
    6. \u4f18\u60e0\u7ec4\u5408\u2014\u2014\u9500\u552e\u4e2d\u5546\u54c1\u7684\u6346\u7ed1\u6216\u62c6\u5206<\/li>\n\n\n\n
    7. \u4ea7\u54c1\u7ec4\u5408\u4f18\u5316\u2014\u2014\u8f6c\u5411\u9ad8\u7aef\u4ea7\u54c1<\/li>\n<\/ol>\n\n

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      \u4e3a\u4e86\u5728\u5185\u90e8\u5c55\u5f00\u8ba8\u8bba\uff0c\u6211\u4eec\u5efa\u8bae\u5206\u4eab\u672c\u6587\u4e2d\u7684\u4e00\u4e9b\u8bcd\u6c47\uff1a\u201c\u65c5\u7a0b\u201d\u4e00\u8bcd\u7279\u610f\u7528\u6765\u542f\u53d1\u591a\u6b65\u9aa4\u601d\u8003\uff1b\u201c\u76ee\u7684\u5730\u201d\u5219\u610f\u5473\u7740\u5b9a\u4ef7\u7b56\u7565\u5e76\u975e\u4e00\u52b3\u6c38\u9038\u3002\u7531\u4e8e\u65c5\u7a0b\u53ef\u4ee5\u5305\u542b\u591a\u4e2a\u76ee\u7684\u5730\uff08\u9636\u6bb5\u6027\u76ee\u7684\u5730\u548c\u6700\u7ec8\u76ee\u7684\u5730\uff09\uff0c\u56e0\u6b64\u60a8\u53ef\u4ee5\u964d\u4f4e\u9500\u552e\u56e2\u961f\u9886\u5bfc\u8005\u5bf9\u98ce\u9669\u7684\u611f\u77e5\uff0c\u5e76\u9f13\u52b1\u4ed6\u4eec\u653e\u773c\u66f4\u5e7f\u9614\u7684\u9886\u57df\u3002.<\/p>\n\n

      \u66f4\u591a\u4fe1\u606f\uff0c\u656c\u8bf7\u671f\u5f85\u6211\u4eec\u5373\u5c06\u53d1\u5e03\u7684\u5173\u4e8e\u5b9a\u4ef7\u8def\u5f84\u7684\u8be6\u7ec6\u767d\u76ae\u4e66\u3002\u6216\u8005\u76f4\u63a5\u9605\u8bfb\u3002\u00a0\u8bf7\u4e0e\u6211\u4eec\u8054\u7cfb\u3002.<\/a>\u00a0\u6211\u4eec\u975e\u5e38\u4e50\u610f\u53c2\u4e0e\u3002.<\/p>","protected":false},"excerpt":{"rendered":"

      \u672c\u6587\u6e90\u4e8e\u8fd1\u671f\u5ba2\u6237\u7684\u9700\u6c42\uff1a\u7531\u4e8e\u4ea4\u6613\u4ef7\u683c\u9ad8\u4f01\uff0c\u5ba2\u6237\u9700\u8981\u5236\u5b9a\u5f3a\u6709\u529b\u7684\u4ef7\u503c\u521b\u9020\u8ba1\u5212\uff0c\u56e0\u6b64\u4ed6\u4eec\u4e0d\u65ad\u63a8\u52a8\u56f4\u7ed5 EBITDA \u589e\u957f\u7684\u9879\u76ee\u3002\u6b63\u5982\u2026\u2026<\/p>","protected":false},"author":[82],"featured_media":0,"template":"","meta":{"featured_image_background_position":"","promoted":false,"promoted-priority":0,"footnotes":""},"sector":[],"topic":[108,78,66,67],"audience":[],"insight-category":[141],"class_list":["post-558","insight","type-insight","status-publish","hentry","topic-multiple-expansion","topic-price","topic-profit-margin","topic-value-development-generation","insight-category-profit-pricing","author-jeff-merkle"],"yoast_head":"\n029: Pricing Journeys - Matters Graph<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mattersgraph.com\/zh\/insights\/pricing-journeys\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"029: Pricing Journeys - Matters Graph\" \/>\n<meta property=\"og:description\" content=\"The origins of this GRAPH Papers\u00ae article are in recent client requests: with deal prices necessitating robust value creation plans, clients have been continually driving projects around EBITDA growth. 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