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wp-block-paragraph\">\u8981\u89c2\u770b\u4e00\u6bb5\u5173\u4e8e\u5982\u4f55\u8bc4\u4f30\u54c1\u724c\u8d44\u4ea7\u5728\u76ee\u6807\u516c\u53f8\u5185\u90e8\u4ee5\u53ca\u5728\u516c\u53f8\u5404\u4e2a\u9500\u552e\u548c\u670d\u52a1\u4ee3\u8868\u5185\u90e8\u6240\u5360\u6bd4\u4f8b\u7684\u89c6\u9891\uff0c\u8bf7\u70b9\u51fb&nbsp;<a href=\"https:\/\/mattersgraph.com\/zh\/papers\/articles\/brand-equity-institutionalized-or-individualized\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u8fd9\u91cc<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u5728\u5546\u4e1a\u5c3d\u804c\u8c03\u67e5\u4e2d\uff0c\u4eba\u4eec\u5e38\u5e38\u5047\u8bbe\u5ba2\u6237\u5173\u7cfb\u662f\u4f01\u4e1a\u7684\u201c\u8d44\u4ea7\u201d\uff0c\u4f46\u4e8b\u5b9e\u5e76\u975e\u603b\u662f\u5982\u6b64\u3002\u5b9e\u9645\u4e0a\uff0c\u5bf9\u4e8e\u8bb8\u591a\u4f01\u4e1a\u800c\u8a00\u2026\u2026<\/p>","protected":false},"author":[82],"featured_media":0,"template":"","meta":{"featured_image_background_position":"","promoted":false,"promoted-priority":0,"footnotes":""},"sector":[],"topic":[101,106,83,117,61,70,84],"audience":[],"insight-category":[145],"class_list":["post-599","insight","type-insight","status-publish","hentry","topic-brand-equity","topic-customer-behavior","topic-customer-loyalty","topic-customer-research","topic-drivers-of-choice","topic-resilience-of-the-business","topic-value-generation","insight-category-drivers-of-choice","author-jeff-merkle"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>039: De-risking and Leveraging Brand Equity Ownership in Commercial Due Diligence - Matters Graph<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mattersgraph.com\/zh\/insights\/de-risking-and-leveraging-brand-equity-ownership-in-commercial-due-diligence\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"039: De-risking and Leveraging Brand Equity Ownership in Commercial Due Diligence - Matters Graph\" \/>\n<meta property=\"og:description\" content=\"In Commercial Due Diligence, it\u2019s often the assumption that customer relationships are an \u201casset\u201d of the business, but that\u2019s not always the case. 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