Best Practice Briefs Diligence Matters CDD Best Practices for Principal Investors

Purchasing Drivers

Strength of Demand vs. Strength of Brand

By Mark Stein

What is more important when looking at a deal: the strength of demand drivers, or the strength of the target company's brand equity? With rare exception, Demand – not Choice (brand equity among suppliers) – is more fundamental to a successful acquisition outcome.

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Problems to Avoid when Forecasting Product, Service, and Technology Adoption as Part of Diligence

By Mark Stein

An investment thesis often depends on adoption in one form or another (e.g., of a new product, business model, technology, etc.) so we thought it helpful to lay out “best and worst” practices for assessing adoption potential.

Best Practice Briefs Diligence Matters CDD Best Practices for Principal Investors

Purchasing Drivers

Strength of Demand vs. Strength of Brand

Problems to Avoid when Forecasting Product, Service, and Technology Adoption as Part of Diligence

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