勤勉さは重要だ

勤勉さは重要だ^® starts with a comprehensive commercial due diligence issue list that can be used to prepare for, and stimulate thinking during, your investigations and meetings (e.g., with the members of the target company, with the channel, with customers, with your internal deal team, the investment committee, etc.). The remainder of the tools are designed to help you build the thesis and set the diligence agenda, recognize patterns and discern the most significant takeaways, organize your activities and track progress, and develop a value creation plan and other pre- and post-close action plans.

Of course, not everyone will use these tools in the same way. Every team applies its own special sauce reflecting the philosophy, process, science and art that separates one investor from another. But given the increasingly competitive environment, we are seeing a greater drive toward the application of structured, best-practice diligence methods to help materially improve the outcomes and sponsors’ success.

We will continue to develop and improve these tools, and will share updated versions regularly. If you have fresh ideas, please reach out to us to continue the conversation.

Each project in Diligence Matters^® begins with a set of 5 interactions between 5 development tools:

1. [Master] Commercial Diligence Matters

1. Market Dynamics
2. Customers
3. 競争上の地位

4. Resilience of the Business
5. Value Development Opportunity (and Value Management – Core Value Drivers)
6. Integration
7. Exit Considerations

• Challenge thinking
• Stimulate ideas for your investment thesis and for an effective value creation plan
• Shape the diligence agenda. Determine the issues that matter
• Check back at mid- and endpoints to see how the asset stands up against a larger set of fundamentals

2. Provisional Investment Thesis

Independent of the IM, develop individual investment case statements that the team believes explains “why do we think we can make money on the deal?”

This Provisional thesis becomes the basis for the entire diligence exercise

3. CDD Top Questions Worksheet(s)

Develop asset and thesis specific questions for each of the I-VII commercial matters lists that are most important to test (i.e., the matters that matter)

The Top Questions Worksheets help prepare for meetings, and the bottom table ties your questions back to the investment thesis to ensure complete coverage of the thesis

4. Diligence Work Plan

Use these pages to develop distinct work streams for each individual investment case statement and to track results, actions, and revisions to the provisional thesis

The center of the book has 100 pages for day-to-day “field work” notes to collect your diligence findings. The left-hand column includes a summary of the Diligence Matters^® list, helping to ensure that every meeting is intentional and results in valuable findings

Prepare and Stimulate

• Leverage the summary list to prepare for a given meeting (e.g., with customers, competitors, channel participants or members of management); and
• Use the topics to stimulate thinking in real time during a meeting

Conduct Your Investigation, and Take Your Notes

• Conduct interviews (with customers and customer prospects, channel partners, company executive and line staff, competitors, market experts, etc.) and
• Take your notes

Organize

• Grade the target company relative to key topics and as a result of a given diligence event
• When the meeting is over, organize your notes and mark off the topics were covered to help with easy recovery and leverage of insights later on; and/or

Provided is a series of pages to record and organize key takeaways from diligence activities

Collect key takeaways on these pages as you go along and then “net out” the findings to prepare for an overall investment analysis (e.g., to support development of the investment committee memorandum)

• One set of summary pages is located just before the day-to-day note-taking pages: Raison d’être; Material Commercial Risks Discovered; Commercial Diligence Matters topics I-VII; and summary pages for post-close actions in both Protecting the Core and Value Development
• A second set of summary pages is located just after the day-to-day note-taking pages: Operations issues; Deal terms; QOE issues; the Model and Valuation; Management and the Board; New Costs; and Cost Take-outs
• Frameworks for measuring the strength of the diligence findings and the investment thesis
• Frameworks for measuring the commercial risks (associated with your diligence findings)
• Structure for developing investment committee memorandum

5. Raison D’Etre – Primary and Secondary Business Lines

Force the discussion and analysis to deeply understand what enables the business “to be” – the problems that people are seeking to pay to disappear, the authority of the business to address, and any threats to be a leading solution provider. Then move onto what facts the teams have that suggest the problem(s) may be growing in significance, and a measure of how the opportunitity compares to others. Without a genuine understanding of the underlying drivers of revenue – the business itself may find itself at risk to disruptions and/or underperformance.

6. Right to Succeed/”Better Owner” Advantage

Figure out why the business, in your hands, can prove to be a better business. What you can bring to the table, that genuinely ties to the fundamentals and/or the market, that creates earnings lift and supports consideration of underwriting potential.

7. (Commercial) Value Creation Plan and Business Plan Blueprint

Stimulants and summary analysis that takes measure of the degree to which the ideas generated (by the investment team and/or presented by management) can positively impact the valuation, are credible, and are cognizent of any necessary missing capabilities.

8. Revised Investment Thesis

As you wrap up testing the individual investment case statements, revise the larger investment thesis based on the new fact base and analysis

Use the Revised thesis as a basis to write up the investment case (with supporting data leveraged from the key findings outlined on the SummaryNotes pages)

Tools to help organize strategic actions in the course of the deal activities

• Lender Log to track financing discussions
• Competitive Dynamics of the Deal worksheet
• A Contact List
• Timeline and Calendar to plan out key activities and milestones
• To-dos

Reprints, right inside your copy of Diligence Matters^® notebook, of Matters Graph Best Practice Briefs: one-page reference articles drawn from the standing library, to put to work in your own commercial diligence.

Then, last, but not least, the notebook reserves space to take care of two last valuable elements:

Doodle

Recognizing that seeing, and then creating, value is a creative art as much as it is a management science, we provide a special place to highlight and capture this critical aspect of deal-making and value creation

Capture Lessons Learned – to Create Ongoing Leverage

We included a section to record lessons learned to support the continuous improvement of your commercial due diligence work. Within each deal, you might seek to institutionalize learnings on best practice diligence lessons, business model lessons, deal-making lessons, and market and industry lessons. Continuously refine what works, and eradicate costly errors